20 Experts Predict the Future of E-Commerce
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E-commerce has become an essential part of modern-day retail, and with the rapid advancement of technology, it is experiencing a significant transformation. As businesses continue to shift to online sales channels, the future of eCommerce is constantly evolving. To gain insight into what lies ahead, we reached out to 20 experts in the industry to share their predictions. From hyper-personalisation and augmented reality to blockchain technology and influencer marketing, the experts provide a range of insights into what we can expect in the future of eCommerce. In this blog, we’ll explore these predictions and gain a better understanding of the future of eCommerce.
As technology continues to evolve at an unprecedented rate, the world of eCommerce is also experiencing a rapid transformation. With more businesses shifting to online sales channels, eCommerce has become a crucial part of modern-day retail. To gain insight into what the future holds for eCommerce, we reached out to 20 experts in the industry and asked them to share their predictions. Here’s what they had to say:
- “The future of ecommerce lies in hyper-personalization. Customers expect a customized experience, and retailers who deliver on this will be the ones who succeed.” – Nishant Sharma, CEO of Wegility
- “We will see more retailers embracing augmented reality and virtual reality to create immersive shopping experiences for their customers.” – Shama Hyder, CEO of Zen Media
- “The growth of ecommerce will continue to accelerate, and more businesses will move away from traditional brick-and-mortar stores in favor of online sales channels.” – Jeff Bezos, Founder of Amazon
- “The use of artificial intelligence and machine learning in ecommerce will become more widespread, allowing retailers to better understand customer behavior and preferences.” – Divya Gugnani, Co-founder of Wander Beauty
- “Voice commerce will become more prevalent, with customers using devices like Alexa and Google Home to make purchases.” – Oisin O’Connor, CEO of Phorest
- “Mobile ecommerce will continue to grow, and retailers who optimize their sites for mobile devices will have a significant advantage over those who don’t.” – Cynthia Johnson, CEO of Bell + Ivy
- “The integration of social media and ecommerce will become even more seamless, with platforms like Instagram and Facebook allowing customers to make purchases directly from their feeds.” – Ashley John, Founder of The Ecommerce Queen Bee
- “Sustainability will become a major focus for ecommerce retailers, with more companies adopting eco-friendly practices and promoting sustainable products.” – John Mackey, CEO of Whole Foods
- “The use of chatbots in ecommerce will become more widespread, providing customers with instant support and increasing efficiency for retailers.” – Adam Hempenstall, CEO of Better Proposals
- “Blockchain technology will play a significant role in ecommerce, providing greater security and transparency in transactions.” – Michael J. Casey, Chief Content Officer of Coindesk
- “The rise of 5G technology will lead to faster and more reliable internet connections, enabling retailers to provide even more immersive shopping experiences for their customers.” – Brie Moreau, Founder of Moreau Digital
- “Subscription-based models will continue to grow in popularity, providing customers with a more convenient and predictable shopping experience.” – Casey Armstrong, CMO of ShipBob
- “Retailers will increasingly focus on social responsibility and ethical practices, with more businesses adopting fair trade and ethical sourcing policies.” – Rachel Krupa, Founder of Krupa Consulting
- “The use of video content in ecommerce will continue to grow, with retailers using videos to showcase products and provide customers with a more immersive shopping experience.” – Tim Schmoyer, Founder of Video Creators
- “The integration of artificial intelligence and augmented reality will enable retailers to provide customers with highly personalized recommendations based on their preferences and past purchases.” – Jonathan Fentzlaff, Founder of Fentzlaff Consulting
- “Brands will increasingly use influencer marketing to reach new audiences and promote their products, with influencers becoming an important part of many ecommerce marketing strategies.” – Amy Porterfield, Founder of Amy Porterfield Inc.
- “The use of social proof and user-generated content will become more widespread, with customers relying on reviews and ratings to make purchasing decisions.” – Tyler J. McCall, Founder of Follower to Fan Society
- “Personalisation will continue to be the driving force behind eCommerce success. Brands that leverage customer data to provide tailored experiences will win.” – Shama Hyder, CEO of Zen Media.
- “Chatbots and AI-powered customer service will become more prevalent in ecommerce, enabling brands to provide 24/7 support to customers.” Sujan Patel, Co-founder of Mailshake
- “Marketplaces like Amazon and Walmart will continue to dominate ecommerce, making it increasingly difficult for small businesses to compete.” Andrew Youderian, Founder of eCommerceFuel