Importance of Product Variants in eCommerce
Introduction
Product variants are a powerful feature for eCommerce stores that can greatly enhance the customer experience and increase sales. They allow a single product to be listed in multiple variations, such as different colors, sizes, or materials. In this blog post, we’ll cover what product variants are, why they’re important, and how to use them effectively on your eCommerce store.
1. What are product variants?
Product variants refer to the different options or variations of a product that a customer can choose from. For example, if you’re selling a t-shirt, the product variants might be different sizes (S, M, L, XL) and colors (red, blue, green). Each variant has its own SKU (stock-keeping unit), which is a unique identifier that helps you track inventory. This way, you can easily know how many t-shirts in size S and color red are available to sell.
2. Why are product variants important?
Product variants are essential for eCommerce stores because they allow customers to find the perfect product for their needs. Without product variants, a customer would need to search through multiple product listings to find the right size and color. This can be frustrating and time-consuming, and may even lead to customers leaving your store without making a purchase. Additionally, product variants also help with inventory management, as you can track the availability of each variant separately.
3. How to use product variants effectively?
Organize your variants: Keep your variants organized and easy to find. Use clear labels and group similar variants together to make it easy for customers to find what they’re looking for.
Provide detailed information: Include detailed information about each variant, such as size charts and color swatches. This will help customers make informed decisions when choosing a variant.
Use high-quality images: Use high-quality images for each variant to give customers a clear idea of what the product looks like. This is especially important for variants that differ in color.
Use upselling techniques: Use upselling techniques to promote complementary products or similar variants. For example, if a customer is viewing a red t-shirt, you can suggest a blue t-shirt as well.
In conclusion, product variants are a powerful feature that can greatly enhance the customer experience and increase sales on your eCommerce store. By understanding how to use product variants effectively, you can make it easier for customers to find the perfect product, and increase your store’s efficiency and revenue.
4.What are the different ways to display the variants?
Dropdown: A dropdown menu is a common way to display product variants. This option allows customers to select the variant they want from a list of options, such as size or color.
Buttons: Another way to display product variants is by using buttons. Each variant is represented by a button that customers can click on to select. This option can be especially useful for stores with limited variants or when the variants are clearly visible in images.
Expand: Some eCommerce stores may choose to use an expand feature to display product variants. This option allows customers to click on a button or link to expand a section and view all available variants.
Swatch: In certain cases, especially for color variants, some eCommerce stores may choose to show swatches of the colors, this gives customers a visual representation of what the product will look like in that color.
Image swatch: Some eCommerce stores may choose to show an image swatch of the product in each variant. This can give customers a more realistic idea of what the product looks like in that variant.
