Amazon – worlds best eCommerce firm is now also the top reputed firm

Customer satisfaction has always been the most effective eCommerce mantra.

Amazon, the world’s largest eCommerce firm has now been polled the most reputed firm.

“Finding Amazon at the top of the rankings and being driven there by the reputation of emotional appeal — from a company that has no brick and mortar, just one product line of its own, and no interaction with people — is a fairly amazing finding,” Robert Fronk, executive vice president at Harris Interactive, told the E-Commerce Times.