Change The Way You Thought About eCommerce Through Your Mobile
These days your smartphone has become practically your everything, your TV, your cookbook and even your shopping bag. Yes, we constantly find ourselves browsing through the e-commerce websites in an attempt to get that hunger-time pizza or that last minute gift for your friend’s birthday. But let’s face it how many times do you not get frustrated and close your phone when is just keeps showing you ‘loading’?
Well, this is why we will be discussing some very important points to make the shopping experience for your customers little less tiring and a lot more fun, besides making you ahead in your game.
Change The Design
Much prior to starting on your desktop or mobile design, you need to do some backstage work.
Keyword selection
It is a faulty thought that the keyword that work for you on a desktop site will also work for your mobile site. There is difference what people search for on the two mediums. Like for example, a customer may want to search a keyword like ‘nearby’ on his mobile but not on the desktop.
Platform
You need a pick a suitable platform for you mobile app. You can either responsive theme yourself for creating a mobile optimized site or you can go on and hire a professional for the work.
Less is More
A mobile optimized site should have the bare minimum necessary. Use shorter descriptions, CTAs sized down to fit a finger and an easier navigation system. This will allow your customers to look easily for the item they want.
Make It Easy To Shop
You don’t want to shoo away your customers with your unimpressive deliverance.
Load Time
Reduce the loading time by removing the Flash player that are useless on mobile interfaces, compressing the large pictures and then testing your app with Google Page Load Tool.
Navigation
Make navigation easy by having large enough space for an adult’s finger to navigate. Also, make you call to action buttons like ‘Buy Now’ etc. also fit to finger.
Click and call
Since your customers will be dealing with you through their cell phones, it is imperative to employ an easy call feature so that they can call and connect instantly.
Check out
Give your customers the liberty to log in through their own account or if they want just proceed shopping as a guest. And try to make the checking out and paying options as hassle free and simple as possible.
Picking a Mobile UI
It is a cumbersome and confusing part with so many features but with the following guide it will be much easier for you.
Responsive
It is a good option if you do not want to put in extra effort to manage different platforms. This Google recommended feature allows your site to be read and adapt on all the possible devices. It creates an streamlined site but is not that easy to create. However, if you have heavy information to be put on the site, it is not for you. Then a separate mobile is only what’s recommended.
Although it is very easily manageable and simple to create, it only converts 3% of the consumers into your customers as opposed to about 12% conversion rate in separate mobile platforms.
A professional help for the mobile app creation and maintenance can be pricey is worth every penny since it will definitely result in your business escalating.
The bottom line is that go with your budget. While responsive is adaptable on any device, be it desktop, tablet or smartphone; mobile specific sites are known to be fast, easy to use by customers and thus also very promising to give you direct and cold conversion!
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