Sell electronics online : How to start an online electronics store in India?

Starting an online store for electronics in India is similar to starting any other online stores. However, there may be a few aspects that need to be customized. Additionally, the existing competition must be gauged and a proper business plan should be formed.

Online electronics stores can be a profitable venture if planned well, as more and more people are fascinated by digital gadgets and several components of these gadgets often need to be replaced on a regular basis.

Ranging from a simple circuit to a refrigerator, the range of electronic products that can be sold online is extensive.

The Basics

As mentioned earlier, an online electronics store works on a similar concept of any online store. It can be started either in the warehouse model (where you store all the products in a single/multiple warehouses from where they are shipped to the buyers) or a dropship model (where you tie-up with different dealers and ask them to ship the ordered product).

After the basic model is decided, a thorough business plan needs to be planned. This is the most essential step as there are already several such stores (both offline and offline). Your point of advantage could be the service offers. Although there are numerous stores selling electronic products, several stores fail because of lack of proper service support. If you can devise ways to manage this aspect efficiently, then you can be a successful online electronics store owner!

The next important aspect is tying up with a reliable logistic partner. Check out logistic aggregators such as gojavas during the initial periods or directly tie-up with any of the logistic companies.

Almost all logistic majors now have an e-Commerce wing and are enthusiastic to rope in online stores.

Other aspects to be taken care of include the packing materials, management crew and an office (or warehouse) to run the operations.

Online Store

Once you have addressed all the basic concerns, next step is to finalise on the online store. With the availability of several e-Commerce platforms it is quite easy to set up an online store.

Shopnix for example can help you set up an online store within a day!

Choose a platform which gives you attractive themes, easy-to-use webstore interface, excellent service, user-friendly online store and is hassle free. Cataloging and listing the products is an important step in setting up an online store.

Make sure you have excellent pictures from a professional photographer for uploading on your online store.

Be active online

Online stores need both online and offline marketing, especially in places where electronic enthusiasts and users are actively participating. Many people seek online help before finalizing on the product they intend to buy.

Make sure you are an active member of online communities such as eetimes, electronicsforu, cnet forums, etc where members discuss queries and concerns related to electronic products.

You should take part in discussions and answer any electronics related queries actively to ensure that the users not only acknowledge your knowledge about electronics, but also realize that you have an online store from where they can buy such products.

Make sure you interact with others who are in the business to learn, improvise and scale up your store!