Three Ideas for Promoting eCommerce Brands during the Holiday Season.
Introduction
The holiday season is an important time for eCommerce brands. With more shoppers than ever turning to online retail, it’s essential for businesses to make sure their marketing efforts are up to scratch and that they’re taking advantage of the extra attention being paid by consumers in the lead-up to Christmas and other major holidays. Here are three ideas for promoting eCommerce brands during the holiday season:
1) Utilise Social Media Platforms
Social media platforms like Facebook, Instagram, Twitter, and YouTube offer a great opportunity for-companies to reach current customers as well as potential new ones. During the holidays, businesses can use these channels to create content related to their products or services such as gift guides or special deals. They can also run contests offering discounts or prizes which will further engage users with their brand. Additionally, social media ads targeting specific demographics can help drive traffic directly from those networks into an online store website.
2) Launch Holiday Campaigns
Setting up festive campaigns on a given platform is another great way of increasing visibility around your brand during the holiday season. These campaigns could include anything from seasonal offers and discounts on products/services all the way through creating unique product bundles tailored just for this time of year – whatever works best with your business model! Businesses should ensure that any promotions they have running tie back into overall messaging about why customers should choose them over competitors when making purchases this holiday season; what makes them different? This will help differentiate them from others vying for attention at this busy time of year too
3) Take Advantage of Email Marketing
Email marketing is still one of the most effective ways out there when it comes to reaching existing customers and driving sales during holidays periods like Christmas. Companies should take full advantage by sending out timely emails featuring exclusive deals or discounts that only subscribers receive access too – providing added incentive for people who may be considering purchasing something but aren’t quite ready yet! It’s also worth noting here how important personalization within email subject lines has become recently so bear this in mind when crafting messages – ensuring they stand out amongst all other inbox clutter!
Overall, understanding how people shop differently throughout different times of year (i.e., pre-Christmas vs post-Christmas etc.) can really pay dividends when planning promotional activities aimed specifically at boosting sales figures across peak shopping periods such as Black Friday & Cyber Monday; something many ecommerce retailers have already successfully taken advantage off in recent years now too! Of course don’t forget about those ‘non-traditional’ occasions either like Valentine’s Day where relevant opportunities might present themselves if you’re looking hard enough.
By implementing some combination of these strategies alongside traditional methods such as SEO & PPC advertising (plus maybe even some offline tactics!), businesses selling goods via an online store should find themselves well equipped with plenty options available over coming months leading up until next big event i..e Easter 2021 etc.
Good luck everyone!!
