What can eCommerce store owners learn from Julep
So what can you learn from Julep, an online beauty store, that got funded for $10.3 Million yesterday?
Julep is a fast-growing cosmetics brand that sells nail polishes, bath and skin products, and makeup. It does all its business online.
Julep is part of a larger trend of vertically-integrated e-commerce companies like Nasty Gal, Warby Parker, Indochino, Beachmint, Shoedazzle, and Everlane (to name a few) that cut out the supply chain and get their products directly to consumers at significantly lower prices.
This means a well executed “eCommerce only” business will still find you lot of takers in the investor community.
In the past year and a half, Julep has launched 52 new beauty products and 186 nail colors. The startup attributes this remarkably fast rate of production to a lean e-commerce business model, which does not involve physical stores and relies on social media channels for marketing.
We know as eCommerce owners the question on the top of your mind will be – where do I find my customers. Well one thing is obvious – if you are a consumer facing brand – you just cannot miss out being Social – i.e
1) You most certainly need a presence on the likes of Facebook, Twitter & Google+.
2) You need to actively engage with your social communities.
[Highlight extracts from venturebeat.com]
