{"id":10721,"date":"2026-11-07T21:45:40","date_gmt":"2026-11-07T16:15:40","guid":{"rendered":"https:\/\/shopnix.io\/blog\/use-back-in-stock-alerts-for-winter-kurtas\/"},"modified":"2026-11-07T21:45:40","modified_gmt":"2026-11-07T16:15:40","slug":"use-back-in-stock-alerts-for-winter-kurtas","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/use-back-in-stock-alerts-for-winter-kurtas\/","title":{"rendered":"Tell buyers when their size is back in stock"},"content":{"rendered":"

The 20-second version:<\/strong> Let sold-out product pages collect subscribers, switch on the back-in-stock WhatsApp template, and send the product link to anyone who asks in a DM. When stock returns, they get an email, and a WhatsApp message if the template is on.<\/p>\n\n

Picture this. A kurta set store after the Diwali rush, and the M size is gone. A buyer shopping for her cousin's wedding writes, 'When will M be back?' The owner types 'soon' with great confidence and goes back to packing parcels.<\/p>\n\n

Three weeks later the M size is back. Nobody tells her. By then she has bought from another store, politely and without hard feelings. Let's give this little story a better ending.<\/p>\n\n

Soon, and then silence<\/h2>\n\n

Here is why the buyer drifts away. 'Soon' gives her nothing to hold. She cannot set a reminder on it, and you cannot remember forty such promises while parcels are leaving the door.<\/p>\n\n

Wedding shopping has a date, so she keeps looking. The other store has her size, so she moves on. Nobody did anything wrong. The message simply had nowhere to be saved.<\/p>\n\n

The calendar does not help. The India festival calendar puts Diwali on 8 November and wedding season from 20 November. Popular sizes empty just before the bigger orders arrive.<\/p>\n\n\n

A WhatsApp style chat where a buyer asks about the M size, the shop says soon, then sends the product link to subscribe<\/title>WhatsApp: M size request<\/text>Neha<\/text>When will M be back in the mustard<\/text>kurta set?<\/text>Soon!<\/text>Soon is how long? The wedding is<\/text>in 3 weeks.<\/text>Fair point! Tap subscribe here:<\/text>yourstore.in\/mustard-kurta-set<\/text>Done. Thank you!<\/text><\/svg>\n
Sample chat. 'Soon' is replaced by a link.<\/figcaption><\/figure>\n\n\n

Let the sold-out page keep the list<\/h2>\n\n

On a sold-out product page, buyers can subscribe. That is the whole trick. When stock returns, they get an email, and a WhatsApp message if the back-in-stock template is switched on.<\/p>\n\n

Each size keeps its own stock. Sell a kurta in 4 sizes, and when M runs out, only M shows as out of stock while the other three stay open to buy. Sizes are set up in Add product variants<\/a>.<\/p>\n\n

A fair warning, so nobody is disappointed. The message goes only to people who subscribed. It does not hold stock for them and it does not promise a sale. Think of it as a doorbell, not a reservation.<\/p>\n\n\n

Four steps: buyer subscribes, you add stock, email goes out, WhatsApp goes out if the template is on<\/title>What happens when stock returns<\/text>1<\/text>Buyer subscribes<\/text>On the sold-out product page<\/text>2<\/text>You add stock<\/text>The product shows in stock again<\/text>3<\/text>Email goes out<\/text>To everyone who subscribed<\/text>4<\/text>WhatsApp goes out<\/text>Only if the template is on<\/text><\/svg>\n
The whole journey, no tuition needed.<\/figcaption><\/figure>\n\n\n

When she asks in a DM, send the link<\/h2>\n\n

Most buyers will not visit the product page just to ask. They write to you on WhatsApp or Instagram. The most common wrong move is the cheerful 'soon' again. Please, no.<\/p>\n\n

Reply with the link to the sold-out product and ask her to tap subscribe there. Now she is on the list, and the restock message reaches her by email or WhatsApp. You are free to chat with the next customer.<\/p>\n\n

One honest limit: she has to subscribe herself, and not everyone will. Keep your reply short and friendly, and the link does the rest.<\/p>\n\n\n

An Instagram style chat where a buyer asks about a sold-out blouse size and the shop replies with the product link to subscribe<\/title>Instagram DM: sold-out blouse<\/text>Riya<\/text>Is the red blouse in size S coming<\/text>back?<\/text>Subscribe on its page and we will<\/text>message you:<\/text>yourstore.in\/red-blouse<\/text>Will you keep one for me?<\/text>We cannot hold stock, but you will<\/text>know the moment it is back.<\/text>Subscribed!<\/text><\/svg>\n
Sample Instagram DM. Short, friendly, with a link.<\/figcaption><\/figure>\n\n\n

Reorder before the wedding orders land<\/h2>\n\n

Open the Dashboard and look at Low Stock Alerts, marked Critical or Warning. Then open Reports \u2192 Stock Report to see the current stock levels of every product. Both are covered in Track inventory and stock<\/a> and the Stock report<\/a> help page.<\/p>\n\n

Economic Times Retail reported on 30 October that D2C sales on GoKwik's network rose 64% year on year in the six days before Karwa Chauth, so reorder your popular sizes with your tailor or supplier early; it is a reason to plan, not a promise of orders.<\/p>\n\n

More on this is on the inventory page<\/a>. A size that runs out once can run out again, and a subscriber list is only useful if there is stock to send.<\/p>\n\n

\"Store\n
Low Stock Alerts on the Dashboard. Sample data.<\/figcaption><\/figure>\n\n

Switch it on before lunch<\/h2>\n\n
    \n
  1. Go to Setup \u2192 Gateways \u2192 Whatsapp Gateway and turn on the back in stock template.<\/li>\n
  2. Open a sold-out test product on your store and subscribe with your own email.<\/li>\n
  3. Add stock to that product and watch the message arrive.<\/li>\n
  4. From today, send the product link to every buyer who asks, instead of 'soon'.<\/li>\n<\/ol>\n\n

    If the Whatsapp Gateway menu is missing on your store, write to us and we will check. The clicks for the rest are in Back in stock notifications<\/a>, and the store's messages are explained on WhatsApp order updates<\/a>.<\/p>\n\n

    Stuck on any step? The people who build Shopnix are in your private WhatsApp support group<\/a>, just for your store.<\/p>\n\n

    \"A\n
    The email arrives. Size M, back, and just in time.<\/figcaption><\/figure>\n\n

    Frequently asked questions<\/h2>\n\n

    Does a back in stock alert hold the size for the buyer?<\/h3>\n

    No. It only tells subscribers that stock is back. Whoever buys first gets the piece.<\/p>\n\n

    Does the buyer have to subscribe herself?<\/h3>\n

    Yes, on the sold-out product page. That is why you send the product link when someone asks in a DM.<\/p>\n\n

    Where do I see who subscribed?<\/h3>\n

    Under Products \u2192 Product Notifications, which lists customers who subscribed on a sold-out product page.<\/p>\n\n

    So here is your small homework, Lucknowi style: replace 'soon' with a link. Pick your sold-out sizes today, check the WhatsApp template, and share the product link with every buyer who asks, so they can subscribe before wedding orders start on 20 November. Your buyers will thank you, and so will your tailor.<\/p>","protected":false},"excerpt":{"rendered":"

    Sold out of the M size? Let buyers subscribe on the product page and get an email or WhatsApp message when stock returns, before wedding orders start.<\/p>\n","protected":false},"author":30,"featured_media":10719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[83,440,285,275,65,441],"class_list":["post-10721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","tag-apparel","tag-back-in-stock-alerts","tag-customer-centric","tag-ecommerce-marketing","tag-festivals","tag-wedding-season"],"yoast_head":"\nTell buyers when their size is back in stock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/use-back-in-stock-alerts-for-winter-kurtas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tell buyers when their size is back in stock\" \/>\n<meta property=\"og:description\" content=\"Sold out of the M size? 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