{"id":124,"date":"2013-02-08T17:43:39","date_gmt":"2013-02-08T12:13:39","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=124"},"modified":"2013-11-28T15:29:26","modified_gmt":"2013-11-28T09:59:26","slug":"strategies-to-build-an-ecommerce-store","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/strategies-to-build-an-ecommerce-store\/","title":{"rendered":"Strategies to build an eCommerce store"},"content":{"rendered":"<p>Building &amp; launching an eCommerce store requires you to put a strategy in place first. We&#8217;ve seen that many store owners make the mistake of doing everything at once. However launching an online store needs to be done very methodically.<\/p>\n<p>Below I&#8217;ve put together a useful list of To-Dos for you in finalising a strategy to launch your online store.<\/p>\n<p><span style=\"line-height: 1.6em;\">1) Make a list of items you want to sell &#8211; this is your <\/span><strong style=\"line-height: 1.6em;\">inventory<\/strong><\/p>\n<p>2) Decide how you will <strong>procure <\/strong>this inventory. You could adopt various strategies here &#8211;<\/p>\n<ul>\n<li>You can manufacture AND stock the items<\/li>\n<li>You can procure the items from other manufacturers such as well known brands AND stock the items<\/li>\n<li>You can setup a network of existing offline vendors who are willing to be your partner and take part in order fulfillment. In this case you don&#8217;t have to stock the items<\/li>\n<li>You can decide to <strong>not procure at all<\/strong> till there are a sizeable number of order requests. In this case you can indicate to your shoppers that what they are buying is a &#8220;Pre-order&#8221;.<\/li>\n<\/ul>\n<p>3) Decide how you will <strong>deliver<\/strong> orders<\/p>\n<ul>\n<li>You can have your own delivery team<\/li>\n<li>You can outsource delivery to shippers who will provide the shipping at a cost<\/li>\n<li>If you have a retailer network you can sign up with them to deliver your order for you<\/li>\n<\/ul>\n<p>4) Decide how you will <strong>accept payments<\/strong><\/p>\n<ul>\n<li>You can accept <strong>Cash On Delivery<\/strong> &#8211; this is a very popular payment method in India and is gaining popularity in other countries also. Since shoppers pay on delivery, their trust in your business increases multifold when you deliver.<\/li>\n<li>You can accept <strong>Cheques<\/strong><\/li>\n<li>You can accept <strong>Online money transfers<\/strong><\/li>\n<\/ul>\n<ul>\n<li>You can accept <strong>Credit card\/ Debit card payments<\/strong>.<\/li>\n<li>You can connect your store to <strong>Internet Banking<\/strong> portals of various banks.<\/li>\n<\/ul>\n<p>The last 2 payment methods require you to tie up with a &#8220;<strong>Payment Gateway<\/strong>&#8221; provider and integrate your eCommerce store with them. If you setup your store on <a title=\"Create an online store in minutes\" href=\"http:\/\/shopnix.in\">Shopnix<\/a> the shop will be pre-integrated with multiple payment gateways. We can also help you in choosing the right payment gateway providers for your store.<\/p>\n<p><span style=\"line-height: 1.6em;\">Like any other strategy you will need to fine tune yours as you go along.\u00a0<\/span><span style=\"line-height: 1.6em;\">However the key thing is to decide <\/span><strong style=\"line-height: 1.6em;\">WHAT<\/strong><span style=\"line-height: 1.6em;\"> to sell and try it out for a period.<\/span><\/p>\n<p>After you have decided <strong>WHAT<\/strong> to sell, you will need to move onto <strong>HOW<\/strong> to sell online.<\/p>\n<p>This is where the <a title=\"eCommerce website builder\" href=\"http:\/\/shopnix.in\/ecommerce-website\">Shopnix eCommerce website builder<\/a> will be useful to you \ud83d\ude42<\/p>\n<p>Obviously, to sell anything online you will first need\u00a0<span style=\"line-height: 1.6em;\">an <\/span><a style=\"line-height: 1.6em;\" title=\"eCommerce website builder\" href=\"http:\/\/shopnix.in\/ecommerce-website\">ecommerce website<\/a><span style=\"line-height: 1.6em;\">\u00a0which showcases all your products with details like their pricing, name, brand (if applicable), discounts (if any).<\/span><\/p>\n<p><span style=\"line-height: 1.6em;\">You will also need an <a title=\"Shopnix Store Manager\" href=\"http:\/\/shopnix.in\/ecommerce-store-software-solution\">eCommerce store manager<\/a> to upload product details, organize them into a catalog, change pricing on a regular basis, publish discounts to push sales. <a href=\"http:\/\/shopnix.in\/ecommerce-store-software-solution\">Shopnix Store manager<\/a>\u00a0makes it very easy for you to run all these activities. Find out about the features of the Store manager &#8211; <a title=\"Shopnix Store manager\" href=\"http:\/\/shopnix.in\/ecommerce-store-software-solution\">here<\/a>.<\/span><\/p>\n<p>Hope you choose a strategy &amp; start selling online soon!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building &amp; launching an eCommerce store requires you to put a strategy in place first.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies to build an eCommerce store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/strategies-to-build-an-ecommerce-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies to build an eCommerce store\" \/>\n<meta property=\"og:description\" content=\"Building &amp; 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