{"id":341,"date":"2013-03-01T15:54:14","date_gmt":"2013-03-01T10:24:14","guid":{"rendered":"http:\/\/shopnix.in\/blog\/target\/andreessen-horowitz-gets-a-manicure-invests-10-3m-in-beauty-startup-julep\/"},"modified":"2013-11-28T15:28:44","modified_gmt":"2013-11-28T09:58:44","slug":"what-can-ecommerce-store-owners-learn-from-julep","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/what-can-ecommerce-store-owners-learn-from-julep\/","title":{"rendered":"What can eCommerce store owners learn from Julep"},"content":{"rendered":"

So what can you learn from Julep, an online beauty store, that got funded for $10.3 Million yesterday?<\/p>\n

Julep is a fast-growing cosmetics brand that sells nail polishes, bath and skin products, and makeup. It does all its business online.<\/p>\n

Julep is part of a larger trend of vertically-integrated e-commerce companies like Nasty Gal, Warby Parker, Indochino, Beachmint, Shoedazzle, and Everlane (to name a few) that cut out the supply chain and get their products directly to consumers at significantly lower prices.<\/span><\/p><\/blockquote>\n

<\/div>\n

This means a well executed “eCommerce only” business will still find you lot of takers in the investor community.<\/p>\n

In the past year and a half, Julep has launched 52 new beauty products and 186 nail colors. The startup attributes this remarkably fast rate of production to a lean e-commerce business model, which does not involve physical stores and relies on social media channels for marketing.<\/p><\/blockquote>\n

We know as eCommerce owners the question on the top of your mind will be – where do I find my customers. Well one thing is obvious – if you are a consumer facing brand – you just cannot miss out being Social – i.e<\/p>\n

1) You most certainly need a presence on the likes of Facebook, Twitter & Google+.<\/p>\n

2) You need to actively engage with your social communities.<\/p>\n

[Highlight extracts from venturebeat.com]<\/span><\/p>\n

Click here to view original web page at venturebeat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Andreessen Horowitz is beautifying its portfolio. Today, the prestigious venture capital firm led a $10.3 million round of financing in Julep Beauty Incorporated. Julep is fast-growing cosmetics brand that sells nail polishes, bath and skin products, and makeup. All the business is done online. Julep sells its wares online […]<\/p><\/blockquote>\n

Click here to view original web page at venturebeat.com<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"\nWhat can eCommerce store owners learn from Julep<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/what-can-ecommerce-store-owners-learn-from-julep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can eCommerce store owners learn from Julep\" \/>\n<meta property=\"og:description\" content=\"Andreessen Horowitz is beautifying its portfolio. Today, the prestigious venture capital firm led a $10.3 million round of financing in Julep Beauty Incorporated. 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