{"id":5072,"date":"2014-08-20T09:09:15","date_gmt":"2014-08-20T03:39:15","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=5072"},"modified":"2017-04-20T17:48:11","modified_gmt":"2017-04-20T12:18:11","slug":"all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/","title":{"rendered":"Lesson 1: Ecommerce Training &#8211; Introduction"},"content":{"rendered":"<p><a href=\"https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/Picture1.jpg\"><br \/>\n<\/a>Before getting into details about how to set up your own e-Commerce store in India, here are a few facts about e-Commerce trends in India.<img decoding=\"async\" class=\"alignright wp-image-5076 \" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/Picture1-300x276.jpg?resize=205%2C189&#038;ssl=1\" alt=\"Picture1\" width=\"205\" height=\"189\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture1.jpg?resize=300%2C276&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture1.jpg?resize=1024%2C943&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture1.jpg?w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 205px) 100vw, 205px\" data-recalc-dims=\"1\" \/><\/p>\n<ul>\n<li><strong>50%<\/strong> growth was noted in e-Commerce market in the last five years<\/li>\n<li><strong>11 million<\/strong> people made online transactions in 2011<\/li>\n<li><strong>38 million<\/strong> people expected to make online transactions in 2017<\/li>\n<li><strong>One among every six <\/strong>Indians is online<\/li>\n<\/ul>\n<p>This series will help you understand the nuances of an e-Commerce store and outline some important aspects that need to be considered while setting it up, especially in India. The topics covered in this series include the following:<\/p>\n<ul>\n<li>Introduction &#8211;\u00a0 whats an e-Commerce store, how does it work<\/li>\n<li>Product &#8211; identifying your products, prices and categories<\/li>\n<li>Domain and emails &#8211; how it works, how are they priced, how to choose a domain and support email id<\/li>\n<li>e-Commerce platform &#8211; how it works, how are they priced, how to choose a partner<\/li>\n<li>Payment Gateway &#8211; how it works in India, how are they priced, how to choose a partner<\/li>\n<li>Courier Partner &#8211; how it works in India, how do they charge, how to choose a partner<\/li>\n<li>Marketing &#8211; how does it work, what are the channels (onpage seo, ofpage seo, social media marketing, blogs, email marketing), how to choose a partner<\/li>\n<\/ul>\n<p>So let\u2019s start with the first section.<\/p>\n<h3>e-Commerce Store: What is it? How does it work?<\/h3>\n<p>The latest buzz in town is e-Commerce. But what\u2019s e-Commerce? In simple terms, e-Commerce refers to the use of internet to conduct a business or offer a service. With an increase in the number of people who have access to internet, the number of people who utilise such services has risen proportionally.<\/p>\n<p>Some of the commonest examples of e-Commerce stores are ebay, flipkart, amazon, and snapdeal. <a href=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/india-shopping-websites.png?ssl=1\"><img decoding=\"async\" class=\"aligncenter wp-image-5075 size-medium\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/india-shopping-websites-300x186.png?resize=300%2C186&#038;ssl=1\" alt=\"india-shopping-websites\" width=\"300\" height=\"186\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/india-shopping-websites.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/india-shopping-websites.png?w=881&amp;ssl=1 881w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>One of the major aspects driving this practise is the ease of shopping over the internet. Given the amount of traffic noted on the roads in all major cities in India, people prefer buying over the internet rather than spending about 1-2 hours just to reach the shopping destination!<\/p>\n<p>Next question would be how do these e-Commerce stores work? Broadly put, these stores act as a medium to convey your orders to the seller who would then fulfil it. Say, we have a clothing store\u00a0 displayed on the internet. To buy from our store, all you need to do is visit the store\u2019s website, choose the preferred clothing from the products displayed, choose your payment option and complete the sale. We get an update about the sale that has happened along with the details such as the product chosen and the address where it needs to be delivered. We then get the product packed and delivered to your destination.<a href=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/Picture3.png?ssl=1\"><img decoding=\"async\" class=\"alignleft wp-image-5074 \" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/Picture3-300x184.png?resize=386%2C237&#038;ssl=1\" alt=\"Picture3\" width=\"386\" height=\"237\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture3.png?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture3.png?resize=1024%2C630&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/08\/Picture3.png?w=1252&amp;ssl=1 1252w\" sizes=\"(max-width: 386px) 100vw, 386px\" data-recalc-dims=\"1\" \/><\/a> Payment for such orders can either be collected upfront through a payment gateway (where the buyer pays the money using credit\/debit card or netbanking) or at the time of delivery (popularly known as COD or Cash on Delivery).<\/p>\n<p>The backbone of such an arrangement is a robust e-Commerce platform which helps the seller display all the products online and enables the buyer to choose what he\/she wants to buy and complete the monetary transaction with ease (and securely).<\/p>\n<p>In the next part we will understand more about choosing the product to sell through an e-Commerce store, deciding its price and category.<\/p>\n<p style=\"text-align: right; font-size: 18px; margin-bottom: 80px;\"><strong>Next <a href=\"https:\/\/shopnix.in\/blog\/lesson-2-all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/\">Lesson 2: What to sell online &gt;<\/a><br \/>\n<\/strong><\/p>\n<p><em><span style=\"color: #000000;\">The author, Dr. Lirish Chinnappa, is the founder of\u00a0<\/span><a style=\"color: #225e9b;\" href=\"http:\/\/coorgshoppe.com\/\" target=\"_blank\" rel=\"nofollow\">CoorgShoppe.com<\/a><span style=\"color: #000000;\">, an online store that sells cool stuff from\u00a0Coorg. He also moonlights as a dentist and writes for various technical papers around the world.<\/span><br \/>\n<\/em><\/p>\n<div style=\"text-align: center; background: beige; padding: 10px; margin: 20px 0px;\">\n<h5>Create a cool &amp; featre rich online store in just ONE simple step with Shopnix. On sign-up you get a free eCommerce website with hosting, shopping cart, store manager, in-built marketing and everything you need to sell online.<\/h5>\n<p>Try Free for 14 days<\/p>\n<p><a style=\"background: #F4A321; color: white; padding: 10px; border: 2px solid #FFA500; box-shadow: 1px 0px 1px rgba(255, 255, 255, 0.4) inset; border-radius: 5px; font: 20px\/20px 'Open Sans Condensed',Arial,sans-serif; text-shadow: 1px 1px 0px rgba(0, 0, 0, 0.6); display: block; width: 280px; margin: 20px auto; font-weight: bold;\" href=\"http:\/\/shopnix.in\">Create Your Free Store<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before getting into details about how to set up your own e-Commerce store in India,<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lesson 1: Ecommerce Training - Introduction<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Ecommerce Training - Introduction\" \/>\n<meta property=\"og:description\" content=\"Before getting into details about how to set up your own e-Commerce store in India,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopnix.io\/blog\/all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopnix - eCommerce platform\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/shopnix\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/coorgshoppe\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-20T03:39:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-20T12:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/08\/Picture1-300x276.jpg\" \/>\n<meta name=\"author\" content=\"lirish\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@coorgshoppe\" \/>\n<meta name=\"twitter:site\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lirish\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopnix.io\/blog\/all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/all-you-need-to-know-about-setting-up-your-own-e-commerce-store-in-india\/\"},\"author\":{\"name\":\"lirish\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/1a5436ba148b9bd27fc2bbef2007b009\"},\"headline\":\"Lesson 1: Ecommerce Training &#8211; 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