{"id":5403,"date":"2017-05-09T09:00:29","date_gmt":"2017-05-09T03:30:29","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=5403"},"modified":"2018-07-23T18:57:49","modified_gmt":"2018-07-23T13:27:49","slug":"4-ways-to-improve-conversions-on-your-online-store","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/4-ways-to-improve-conversions-on-your-online-store\/","title":{"rendered":"4 ways to improve conversions on your online store"},"content":{"rendered":"<p><!--  Start Content  --><\/p>\n<div class=\"post-single-content box mark-links\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!--  AddThis Sharing Buttons above  --><\/p>\n<div class=\"addthis_toolbox addthis_default_style\" addthis:url=\"https:\/\/shopnix.in\/blog\/4-ways-to-improve-conversions-on-your-online-store\/\" addthis:title=\"4 ways to improve conversions on your online store\"><a class=\"addthis_button_twitter\"><\/a><a class=\"addthis_button_google_plusone_share\"><\/a><a class=\"addthis_button_google\"><\/a><a class=\"addthis_button_linkedin\"><\/a><a class=\"addthis_button_facebook\"><\/a><\/div>\n<div itemscope itemtype=\"http:\/\/schema.org\/Article\" class=\"post-single-content box mark-links\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6549\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/10\/improve-conversions-on-your-online-store.jpg?resize=640%2C336&#038;ssl=1\" alt=\"improve-conversions-on-your-online-store\" width=\"640\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/10\/improve-conversions-on-your-online-store.jpg?resize=640%2C336&#038;ssl=1 595w, https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/10\/improve-conversions-on-your-online-store-300x158.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" data-recalc-dims=\"1\"\/>Being <span itemprop=\"name\">an amateur entrepreneur you are spending<\/span> loads of bucks on Ads and on promoting your business at different platforms like Facebook, Twitter and Google+. These sites are also serving you in return with a good number of unique visitors every other day. You are happy to see how the ranking of your site is crawling up and how famous your website is getting day by day but you have failed in converting these unique hits into business.<\/p>\n<p>\n<span itemprop=\"articleSection\">Apart of all these numerous visitors you are selling less commodities and services. With this post we would like to enlighten you about the factors affecting your conversion rate. These factors are very basic but have a huge impact on the growth rate of your business<\/span>.<\/p>\n<p>Every time a <span itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><span itemprop=\"name\">visitor<\/span> <\/span>lands up on your site with a notion to buy something they will look for features that assures them that you guys are authentic and trust worthy. An attractive<\/p>\n<p>User Interface plays a key role in making a customer feel comfortable.<\/p>\n<h2>User Interface<\/h2>\n<p><img decoding=\"async\" itemprop=\"image\" class=\"aligncenter size-medium wp-image-5407\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-4-300x168.jpg?resize=300%2C168&#038;ssl=1\" alt=\"a-4\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-4-300x168.jpg?resize=300%2C168&#038;ssl=1 300w, https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-4.jpg 950w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/><\/p>\n<p>User Interface is the first thing that any customer gets to see when he\/she lands up on your site. You need to have an UI that makes the customer feel at home\u2014comfortable and excited\u2014and spreads a sense of reliability. Make sure you have a design that is cool and provides an easy navigation from one list to another. The speed of the site is also an issue that enhances a customer\u2019s experience and determines whether the customer will come back or not. A good interface will make it easier for the customer to find products and order them within seconds and they will come back to your site every time they need something.<\/p>\n<p>Designing your homepage to serve customers with access to every niche of the website is the key to more conversion rates.<\/p>\n<h2>Quality Content<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5404 size-medium\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-1-300x167.gif?resize=300%2C167&#038;ssl=1\" alt=\"a-1\" width=\"300\" height=\"167\" data-recalc-dims=\"1\" \/><\/p>\n<p>You need to tell people about your products and you just not need to tell them about the features of your service or product; you need to tell the, how your product or service will impact their lives. You need to present a picture where your product seems indispensable. Present a picture where your product gets eloquently mixed with the lives of customers.<\/p>\n<p>There are many types of content you can have one your site that will be useful to the customer. Some of them are<\/p>\n<ul>\n<li>Product descriptions<\/li>\n<li>Product Reviews<\/li>\n<li>Blog \u2013 Information articles<\/li>\n<li>Blog \u2013 How to articles<\/li>\n<li>Blog \u2013 Industry trends<\/li>\n<\/ul>\n<p>See our article<br \/>\non <a href=\"https:\/\/shopnix.in\/blog\/why-online-store-owners-should-have-a-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">why it is important for an online store should have a blog<\/a><\/p>\n<h2>High Quality Photographs<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5405 size-medium\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-2-300x235.jpg?resize=300%2C235&#038;ssl=1\" alt=\"a-2\" width=\"300\" height=\"235\" srcset=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-2-300x235.jpg?resize=300%2C235&#038;ssl=1 300w, https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-2.jpg 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/>Most of the people who shop incessantly from e-commerce sites have complained that the delivered product was different from the product displayed on the site. Assuring quality and authentic delivery of product is the responsibility of the logistic department but designing department also plays an important role in the same.<\/p>\n<p>Photographs of the products you upload on your site needs to have the intricate detail of the products. They need to present an authentic picture of the product that spreads a sense of originality and lets people believe in your services.<\/p>\n<p>Few tips to have better photographs: \u2013<\/p>\n<ul>\n<li>If you can hire a photographer then go for it or make use of your smartphone for clicking high quality photographs.<\/li>\n<li>Zoom into the product and click photographs that have the intricacies of the products clearly visible.<\/li>\n<li>Making good use of the tools of your camera to click better photographs for pictures that look real and not forged.<\/li>\n<\/ul>\n<p>You can read more on <a href=\"https:\/\/shopnix.in\/blog\/clicking-high-quality-product-photos-using-your-smartphone\" target=\"_blank\" rel=\"noopener noreferrer\">how to use a smartphone camera to take high quality photos for your ecommerce store<\/a><\/p>\n<h2>Developing Trust<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5406 size-medium\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-3-300x199.jpg?resize=300%2C199&#038;ssl=1\" alt=\"About Us\" width=\"300\" height=\"199\" srcset=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-3-300x199.jpg?resize=300%2C199&#038;ssl=1 300w, https:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/a-3.jpg 425w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"\/>Every smart user will check your reputation over the Internet before really buying something from your store. You need to work on this and make an incomparable reputation. You will need to do the following in order to fall in the trustworthy list of many: \u2013<\/p>\n<ul>\n<li>Write an About-Us page on your site. You deserve some kind of glamor for yourself; Go get it! Writing an about-us page lets customers develop a faith over the site and also allows people to know about you.<\/li>\n<li>Submit your site to all search engines. It helps you in making a good reputation and your SEO improves as well.<\/li>\n<li>Add badges(images) related to your payment gateway like Mastercard, Visa and an anti-virus logo to your site. This tells customers that your store is transaction safe and their information will be secure.<\/li>\n<li>Display your phone number and your email address preffreably on the header for customers to contact you. Most of the online stores in India are doing the same and you can also do it in order to develop a good reputation for your website.<\/li>\n<\/ul>\n<p><b>With these tips, your<br \/>\nonline store conversions is bound to increase by huge margins. If you have any questions on implementing any of these stratergies on your store, do let us know and we\u2019ll guide you through the process.<\/b><\/p>\n<p><!--  Newsletter Subscribe  --><\/p>\n<div style=\"color: black; padding: 0px; margin: 10px 0px; font-size: 16px; line-height: 150%; box-shadow: 2px 2px 5px lightgrey; border: 3px solid lightgrey; background: #dddce2 url('https:\/\/close.io\/static\/img\/content_bg.jpg') repeat left top; height: 650px;\">\n<div style=\"padding: 20px;\">\n<p><img decoding=\"async\" class=\"alignleft size-large wp-image-5369\" style=\"padding: 0px 30px;\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/ecommerce-india-training-506x1024.jpg?resize=300%2C600&#038;ssl=1\" alt=\"Ecommerce India training\" width=\"300\" height=\"600\" data-recalc-dims=\"1\" \/><\/p>\n<div style=\"font-size: 32px; margin-bottom: 30px; color: black; font-weight: bold; line-height: 125%;\">Get the FREE Ecommerce India Training Course<\/div>\n<div style=\"margin-bottom: 20px;\">Learn everything you need to build a <b>Successful Ecommerce business in India<\/b> in 15 days.<\/div>\n<div style=\"margin-bottom: 10px;\">Here are some of the things you\u2019ll learn:<\/div>\n<ul style=\"font-size: .9em;\">\n<li>How do Ecommerce sites work<\/li>\n<li>How do you create and build your store in 1 day<\/li>\n<li>How to collect payments from your customers<\/li>\n<li>Free tools to help you get started with your store<\/li>\n<li>and much more\u2026<\/li>\n<\/ul>\n<form accept-charset=\"utf-8\" action=\"https:\/\/shopnix.in\/mailnix\/subscribe\" method=\"POST\"><label for=\"name\">First Name<\/label><br \/>\n<input id=\"name\" style=\"padding: 8px; border-radius: 5px; width: 350px; background: white; margin-bottom: 20px;\" name=\"name\" type=\"text\"\/><br \/>\n<label for=\"email\">Email<\/label><br \/>\n<input id=\"email\" style=\"padding: 8px; border-radius: 5px; width: 350px; background: white;\" name=\"email\" type=\"text\"\/><br \/>\n<input name=\"list\" type=\"hidden\" value=\"kiAo5PzAd4QrssjiaUKFsQ\"\/><br \/>\n<input id=\"submit\" style=\"margin-top: 10px; padding: 12px; background: #006dcc; color: white; text-shadow: none; text-transform: none; font-size: 16px;\" name=\"submit\" type=\"submit\" value=\"I want to Join\"\/><\/form>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Being an amateur entrepreneur you are spending loads of bucks on Ads and on promoting<\/p>\n","protected":false},"author":4,"featured_media":6549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,21],"tags":[248,249,247],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - 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