{"id":5443,"date":"2014-10-13T08:36:46","date_gmt":"2014-10-13T03:06:46","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=5443"},"modified":"2014-10-02T10:52:48","modified_gmt":"2014-10-02T05:22:48","slug":"lesson-5-ecommerce-training-how-to-identify-the-right-product","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/lesson-5-ecommerce-training-how-to-identify-the-right-product\/","title":{"rendered":"Lesson 5: Ecommerce Training &#8211; How to Identify the Right Product?"},"content":{"rendered":"<p>Coming to the last aspect of identifying the right product, let us now evaluate some characteristics of an ideal product. Before you finalize the product you want to sell online, there are a few more important things you need to consider.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-5446 size-thumbnail\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/datadriven-268x300-150x150.jpg?resize=150%2C150\" alt=\"datadriven-268x300\" width=\"150\" height=\"150\" data-recalc-dims=\"1\" \/><\/p>\n<h2>Consumable or disposable?<\/h2>\n<p>How soon will the buyer use up the product bought on your store? If it is a consumable product such as a soap or a disposable product such as use and throw razor, then you can expect the same buyer to buy the product multiple times. On the other hand products such as a watch can be used by the buyer for a long duration of time.<\/p>\n<p>It is easier to get consumers to repeat their orders than finding new buyers every time.<\/p>\n<h2>Market life<\/h2>\n<p>Products that are dependent on other products may have a limited market life. For eg, a case\/cover for a particular brand\/type of phone\/tablet\/laptop can be sold only until it is widely available in the market. Once the particular brand\/model is outdated people will no longer buy its case\/cover. So it may be less risky to choose products that can be sold over a longer period of time to multiple buyers.<img decoding=\"async\" class=\"alignright wp-image-5448 size-full\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/images-11.jpg?resize=285%2C177\" alt=\"images (1)\" width=\"285\" height=\"177\" data-recalc-dims=\"1\" \/> If you still choose to sell products that are dependent on other brands, then you need to keep in mind the market fluctuations before stocking up.<\/p>\n<p>Another thing to consider is whether your product is sought after only during certain seasons. Gifts or consumables which are used only during certain festivals (such as Rakhi, Diwali, Christmas, etc) are bought only during those festivals. It would hence be wiser to have products that are not seasonal along with the seasonal products<\/p>\n<h2>Restrictions<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-5449\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/images-2.jpg?resize=144%2C144\" alt=\"images (2)\" width=\"144\" height=\"144\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/images-2.jpg?w=225&amp;ssl=1 225w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/images-2.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 144px) 100vw, 144px\" data-recalc-dims=\"1\" \/><br \/>\nSome products have restrictions related to its sales and shipping. Products that contain alcohol or that are considered dangerous have restrictions on sales as well as shipping. Many shipping companies do not accept liquid products. So before you get into selling, identify a shipper who is ready to ship such products. Also know the local, national and international (in case you are planning to send your products outside India) regulations related to your product before selling it online.<\/p>\n<h2>Scalability<\/h2>\n<p>Online stores need to be active on a continuous basis and need to run for atleast an year to start making profits. <img decoding=\"async\" class=\"alignright wp-image-5450 size-thumbnail\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/images-3-150x150.jpg?resize=150%2C150\" alt=\"images (3)\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/images-3.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/images-3.jpg?w=169&amp;ssl=1 169w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/>Hence it is important to choose products that can be sold continuously and in large quantities. For example, art and craft products which are dependent on artisans may be a bad idea if you are buying\/acquiring it only from a single person as it requires time to be made. So it would be better to have multiple products from different artisans so that you can sell larger quantities.<\/p>\n<h2>Product experience<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-5445 size-thumbnail\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/UserExperienceDial-150x150.jpg?resize=150%2C150\" alt=\"UserExperienceDial\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/UserExperienceDial.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/UserExperienceDial.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2014\/09\/UserExperienceDial.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/>Last but not the least, it is good to sell a product you know well. Buyers often have numerous queries about the product ranging from its manufacturing process to the best way of using it. If you are already selling it offline, then it is easier; if not, know everything about the product you are planning to sell.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!-- Another article --><\/p>\n<p>Do you know what is the single most important thing to focus in your online store? Read our article on <a href=\"http:\/\/shopnix.in\/blog\/the-one-thing-to-focus-on-in-your-online-store\/\">The one thing to focus on in your Online store<\/a> to find out<\/p>\n<p><em>The author,\u00a0<strong>Dr. Lirish Chinnappa<\/strong>, is the founder of\u00a0CoorgShoppe.com, an online store that sells cool stuff from\u00a0Coorg. He also moonlights as a dentist and writes for various technical papers around the world.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming to the last aspect of identifying the right product, let us now evaluate some<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lesson 5: Ecommerce Training - How to Identify the Right Product?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/lesson-5-ecommerce-training-how-to-identify-the-right-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5: Ecommerce Training - How to Identify the Right Product?\" \/>\n<meta property=\"og:description\" content=\"Coming to the last aspect of identifying the right product, let us now evaluate some\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopnix.io\/blog\/lesson-5-ecommerce-training-how-to-identify-the-right-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopnix - eCommerce platform\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/shopnix\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/coorgshoppe\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-13T03:06:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-02T05:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/shopnix.in\/blog\/wp-content\/uploads\/2014\/09\/datadriven-268x300-150x150.jpg\" \/>\n<meta name=\"author\" content=\"lirish\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@coorgshoppe\" \/>\n<meta name=\"twitter:site\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lirish\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopnix.io\/blog\/lesson-5-ecommerce-training-how-to-identify-the-right-product\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/lesson-5-ecommerce-training-how-to-identify-the-right-product\/\"},\"author\":{\"name\":\"lirish\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/1a5436ba148b9bd27fc2bbef2007b009\"},\"headline\":\"Lesson 5: Ecommerce Training &#8211; 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