{"id":6431,"date":"2016-07-18T12:07:51","date_gmt":"2016-07-18T06:37:51","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=6431"},"modified":"2016-07-18T12:16:19","modified_gmt":"2016-07-18T06:46:19","slug":"sell-sports-equipment-online-india","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/","title":{"rendered":"Sell Sports Equipment Online in India"},"content":{"rendered":"<figure id=\"attachment_6469\" aria-describedby=\"caption-attachment-6469\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-6469\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?resize=640%2C320\" alt=\"sell-sports-equipement-online\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-6469\" class=\"wp-caption-text\">Sell Sports Equipments online in India<\/figcaption><\/figure>\n<p><strong>\u00a0<\/strong>Indian e-commerce market has taken a flight. With competition from foreign brands, it is going to be fun to watch Indian entrepreneurs innovate and beat the competition. While the battle to own the major share continues, there are few players who are breaking the grounds by innovating. There are e-commerce players trying to zero in once in a lifetime opportunities and make a business out of it.<\/p>\n<blockquote><p>Selling sports equipment online in India is something that was always there on the minds of serial entrepreneurs but the complexities have always been pulling them away from it.<\/p><\/blockquote>\n<p>Now that the world is much more open to online market, entrepreneurs are willing to take risk and make a dent in the world.<\/p>\n<p><strong>Here\u2019s how selling sports equipment online in India can prove to be a great idea: <\/strong><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Available audience base: <\/strong>One look at the changed perspective towards different sports like Football, Kabbadi, Badminton and Tennis in last few years. The change in mindset and with the advent of varied sports league, people have started acknowledging the importance of sports and are allowing their kids to make a career in sports.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6470 size-full\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/06\/Available-audience-base.jpg?resize=600%2C364\" alt=\"Available audience base\" width=\"600\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/Available-audience-base.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/Available-audience-base.jpg?resize=300%2C182&amp;ssl=1 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/p>\n<ul>\n<li><strong>Lack of Retail Stores:<\/strong> Satellite Television has inspired people residing in the remotest corners of the country to dream big and achieve them. While there are dreams in the eyes of people, there is no resource to support them. Lack of retail stores in small towns and villages that can actually provide them with sporting gear is lacking.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6471\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/06\/lack-of-retail-stores-300x179.jpg?resize=640%2C382\" alt=\"lack-of-retail-stores\" width=\"640\" height=\"382\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/lack-of-retail-stores.jpg?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/lack-of-retail-stores.jpg?resize=768%2C458&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/lack-of-retail-stores.jpg?w=1015&amp;ssl=1 1015w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"padding-left: 30px;\">Online stores can fill in such gaps by delivering quality products in the remotest corners of the country. The huge gap is a potential business; enterprises will need to work on strengthening logistics network the rest can be managed with as less as 5 warehouses spread across the country.<\/p>\n<ul>\n<li><strong>Tie up with schools and colleges<\/strong>: Not all schools and colleges are already in contract with sport equipment manufacturing country. As mentioned earlier, sport equipment online selling is a nascent market in India and there\u2019s lot that can be done.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6472 size-full\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/06\/tie-up-with-schools-and-schools.jpg?resize=640%2C204\" alt=\"tie-up-with-schools-and-schools\" width=\"640\" height=\"204\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/tie-up-with-schools-and-schools.jpg?w=940&amp;ssl=1 940w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/tie-up-with-schools-and-schools.jpg?resize=300%2C96&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/tie-up-with-schools-and-schools.jpg?resize=768%2C245&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"padding-left: 30px;\">Contemporary entrepreneurs need to rise up to the opportunity and make a dent in the world. Building contacts with schools and colleges will not only open up a huge business opportunity but will also provide strength to business through word of mouth marketing.<\/p>\n<p><strong>Break the monotony: <\/strong>There\u2019s lot to be done but things are not going to come up until and unless you start trying it. you will have to be patient enough to wait for results and you must be persistent with efforts. Break away from the stereotype ideas, look for innovative ways of creating buzz and reach the required audience base. Keep the combination of urban and rural India in mind and make a business accordingly.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6473\" src=\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/06\/Break-Monotony.jpg?resize=300%2C300\" alt=\"Break-Monotony\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/Break-Monotony.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/Break-Monotony.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/p>\n<p>There are loads of online businesses that are doing quite well but were under the arena of doubt before they actually made it large. Selling sports equipment online may seem a crazy idea but research has shown that there are immense possibilities of its success. The entrepreneurs should get going and do things that will change the world for better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Indian e-commerce market has taken a flight. With competition from foreign brands, it is going<\/p>\n","protected":false},"author":4,"featured_media":6469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell Sports Equipment Online in India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell Sports Equipment Online in India\" \/>\n<meta property=\"og:description\" content=\"\u00a0Indian e-commerce market has taken a flight. With competition from foreign brands, it is going\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopnix - eCommerce platform\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/shopnix\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-18T06:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-18T06:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?fit=800%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pranav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:site\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pranav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\"},\"author\":{\"name\":\"Pranav\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/76a8383ab34778d3f06b9712838d50c1\"},\"headline\":\"Sell Sports Equipment Online in India\",\"datePublished\":\"2016-07-18T06:37:51+00:00\",\"dateModified\":\"2016-07-18T06:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\"},\"wordCount\":534,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#organization\"},\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\",\"url\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\",\"name\":\"Sell Sports Equipment Online in India\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#website\"},\"datePublished\":\"2016-07-18T06:37:51+00:00\",\"dateModified\":\"2016-07-18T06:46:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shopnix.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sell Sports Equipment Online in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shopnix.io\/blog\/#website\",\"url\":\"https:\/\/shopnix.io\/blog\/\",\"name\":\"Shopnix - eCommerce platform\",\"description\":\"eCommerce website india training, Online store tips &amp; more from Shopnix\",\"publisher\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shopnix.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shopnix.io\/blog\/#organization\",\"name\":\"Shopnix - eCommerce platform\",\"url\":\"https:\/\/shopnix.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2020\/04\/shopnix-mobile-logo.png?fit=1024%2C400&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2020\/04\/shopnix-mobile-logo.png?fit=1024%2C400&ssl=1\",\"width\":1024,\"height\":400,\"caption\":\"Shopnix - eCommerce platform\"},\"image\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/shopnix\",\"https:\/\/twitter.com\/shopnixdotin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/76a8383ab34778d3f06b9712838d50c1\",\"name\":\"Pranav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/04c545ab9c47dbc121123532070a3313?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/04c545ab9c47dbc121123532070a3313?s=96&r=g\",\"caption\":\"Pranav\"},\"description\":\"Pranav, 23, is a Full Time Freelance Writer, residing in the capital city of the Country. He has been cited as one of the youngest Blogger cum Content Writer from the state by the National Daily Hindustan Times. He has also contributed a short story to the Anthology, Phase Unknown Women-A Tribute. His next short story is slated to be released with Penguin India later this year. He is involved with varied online sites for varied types of writing.\",\"url\":\"https:\/\/shopnix.io\/blog\/author\/pranav\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sell Sports Equipment Online in India","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/","og_locale":"en_US","og_type":"article","og_title":"Sell Sports Equipment Online in India","og_description":"\u00a0Indian e-commerce market has taken a flight. With competition from foreign brands, it is going","og_url":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/","og_site_name":"Shopnix - eCommerce platform","article_publisher":"http:\/\/facebook.com\/shopnix","article_published_time":"2016-07-18T06:37:51+00:00","article_modified_time":"2016-07-18T06:46:19+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?fit=800%2C400&ssl=1","type":"image\/png"}],"author":"Pranav","twitter_card":"summary_large_image","twitter_creator":"@shopnixdotin","twitter_site":"@shopnixdotin","twitter_misc":{"Written by":"Pranav","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#article","isPartOf":{"@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/"},"author":{"name":"Pranav","@id":"https:\/\/shopnix.io\/blog\/#\/schema\/person\/76a8383ab34778d3f06b9712838d50c1"},"headline":"Sell Sports Equipment Online in India","datePublished":"2016-07-18T06:37:51+00:00","dateModified":"2016-07-18T06:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/"},"wordCount":534,"commentCount":0,"publisher":{"@id":"https:\/\/shopnix.io\/blog\/#organization"},"articleSection":["eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/","url":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/","name":"Sell Sports Equipment Online in India","isPartOf":{"@id":"https:\/\/shopnix.io\/blog\/#website"},"datePublished":"2016-07-18T06:37:51+00:00","dateModified":"2016-07-18T06:46:19+00:00","breadcrumb":{"@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shopnix.io\/blog\/sell-sports-equipment-online-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shopnix.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Sell Sports Equipment Online in India"}]},{"@type":"WebSite","@id":"https:\/\/shopnix.io\/blog\/#website","url":"https:\/\/shopnix.io\/blog\/","name":"Shopnix - eCommerce platform","description":"eCommerce website india training, Online store tips &amp; more from Shopnix","publisher":{"@id":"https:\/\/shopnix.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shopnix.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shopnix.io\/blog\/#organization","name":"Shopnix - eCommerce platform","url":"https:\/\/shopnix.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shopnix.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2020\/04\/shopnix-mobile-logo.png?fit=1024%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2020\/04\/shopnix-mobile-logo.png?fit=1024%2C400&ssl=1","width":1024,"height":400,"caption":"Shopnix - eCommerce platform"},"image":{"@id":"https:\/\/shopnix.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/shopnix","https:\/\/twitter.com\/shopnixdotin"]},{"@type":"Person","@id":"https:\/\/shopnix.io\/blog\/#\/schema\/person\/76a8383ab34778d3f06b9712838d50c1","name":"Pranav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shopnix.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/04c545ab9c47dbc121123532070a3313?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04c545ab9c47dbc121123532070a3313?s=96&r=g","caption":"Pranav"},"description":"Pranav, 23, is a Full Time Freelance Writer, residing in the capital city of the Country. He has been cited as one of the youngest Blogger cum Content Writer from the state by the National Daily Hindustan Times. He has also contributed a short story to the Anthology, Phase Unknown Women-A Tribute. His next short story is slated to be released with Penguin India later this year. He is involved with varied online sites for varied types of writing.","url":"https:\/\/shopnix.io\/blog\/author\/pranav\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/06\/sell-sports-equipement-online.png?fit=800%2C400&ssl=1","_links":{"self":[{"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/posts\/6431"}],"collection":[{"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/comments?post=6431"}],"version-history":[{"count":0,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/posts\/6431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/media\/6469"}],"wp:attachment":[{"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/media?parent=6431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/categories?post=6431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopnix.io\/blog\/wp-json\/wp\/v2\/tags?post=6431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}