{"id":6565,"date":"2016-10-20T09:00:38","date_gmt":"2016-10-20T03:30:38","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=6565"},"modified":"2016-10-21T16:23:26","modified_gmt":"2016-10-21T10:53:26","slug":"how-to-get-media-attention-for-your-business","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/","title":{"rendered":"The Secret of getting Media Attention For Your Business"},"content":{"rendered":"

\"methods-to-attract-media\"
\n<\/strong>Media is one of the most essential\u00a0ingredient in your business\u2019s success Recipe. You are a shopkeeper media might get your own chain, You are an entrepreneur media might get you in a meeting with Ambanis. Basically, You Grow You require Media.
\nBut Getting media attention can be difficult sometimes. With so many businesses, so many new entrepreneurs, you need to stand somewhere between, shining and attracting media to write for you.<\/p>\n

But to attract media you need to think of it as a market and even as your customer.<\/p><\/blockquote>\n

Your Story should be appealing to each publication you go for.<\/p>\n

Methods To Attract Media<\/u><\/strong><\/p>\n

#1 Emails are Better Than Voice Calls
\n<\/strong>Media prefers Emails and not phone calls. Phone calls require more time to listen to and they generally don\u2019t have a time or at least they say they don\u2019t.
\nEmails are forwarded easily. Unless very important question is to be answered don\u2019t use the phone.<\/p>\n

#2 Contact Right Person<\/strong>
\nThere are several editors and writers. Helpdesk Software <\/em>uses drop down menus or some word in the message to find right person or place to communicate with.<\/p>\n

\"methods-to-attract-media-2\"<\/p>\n

#3 Regular Features<\/strong>
\nBusiness should target regular features, media is always in search of subjects for these. Editorial Calendars can be of help. Try and do research and don\u2019t just send general emails.<\/p>\n

#4 Be an Expert<\/strong>
\nTell media that you are an expert and believe me they won\u2019t believe you unless you tell them this every 3 months. Creating a page about being an expert can be beneficial, media can google you.<\/p>\n

#5 Easy To Reach<\/strong>
\nJournalists\u00a0are busy, you should be easy to reach. Your phone number and your email address and other contact details should be readily available. If missed a call or an appointment be quick to respond.<\/p>\n

\"Cute<\/p>\n

#6 Hashtag Tweet<\/strong><\/p>\n

Follow and get Followers. Tweet journalist, follow them, let them receive your notifications. This will tell them that you are serious about this. But remember to follow don\u2019t stalk !!
\n
\n#7 Breaking news
\n<\/strong>You want great results, put up your business in a breaking news situation.
\nNewsjacking can grab the attention of media.
\n<\/strong><\/p>\n

#8 Special Events<\/strong>
\nYou want attention!! Always invite media people to any event organized by you. Anniversaries, etc etc, give them free passes. And take out time to interact with them, answer their questions.<\/p>\n

#9 Community Events<\/strong>
\nAttend all those parties and events where media might be present.
\nYou might get attention, grab any opportunity your way just don\u2019t look desperate!!<\/p>\n

\"methods-to-attract-media1\"<\/p>\n

#10 Press Release<\/strong>
\nComplete Press Release including almost everything, product images, logo, headshots, free trials, online demos, your complete profile. The more the better, chances of coverage increases.<\/p>\n

#11 Charity<\/strong>
\nThere is no harm in being philanthropic. Organize events for community services. Get your business\u2019s name attached to charity. This might get all the attention of media that you were looking for.<\/p>\n

Follow these steps and you can get all attention that your business requires for success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Media is one of the most essential\u00a0ingredient in your business\u2019s success Recipe. You are a<\/p>\n","protected":false},"author":4,"featured_media":6602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,21,13],"tags":[],"yoast_head":"\nThe Secret of getting Media Attention For Your Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret of getting Media Attention For Your Business\" \/>\n<meta property=\"og:description\" content=\"Media is one of the most essential\u00a0ingredient in your business\u2019s success Recipe. You are a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopnix - eCommerce platform\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/shopnix\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T03:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-21T10:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/shopnix.io\/blog\/wp-content\/uploads\/2016\/10\/Methods-To-Attract-Media.jpg?fit=850%2C476&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pranav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:site\" content=\"@shopnixdotin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pranav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\"},\"author\":{\"name\":\"Pranav\",\"@id\":\"https:\/\/shopnix.io\/blog\/#\/schema\/person\/76a8383ab34778d3f06b9712838d50c1\"},\"headline\":\"The Secret of getting Media Attention For Your Business\",\"datePublished\":\"2016-10-20T03:30:38+00:00\",\"dateModified\":\"2016-10-21T10:53:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#organization\"},\"articleSection\":[\"eCommerce\",\"Ecommerce Marketing\",\"eCommerce News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\",\"url\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\",\"name\":\"The Secret of getting Media Attention For Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/shopnix.io\/blog\/#website\"},\"datePublished\":\"2016-10-20T03:30:38+00:00\",\"dateModified\":\"2016-10-21T10:53:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shopnix.io\/blog\/how-to-get-media-attention-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shopnix.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Secret of getting Media Attention For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shopnix.io\/blog\/#website\",\"url\":\"https:\/\/shopnix.io\/blog\/\",\"name\":\"Shopnix - 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