{"id":6659,"date":"2017-04-13T09:00:25","date_gmt":"2017-04-13T03:30:25","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=6659"},"modified":"2017-04-14T15:04:59","modified_gmt":"2017-04-14T09:34:59","slug":"email-marketing-step-by-step-beginner-guide","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/email-marketing-step-by-step-beginner-guide\/","title":{"rendered":"Email Marketing : A step by step beginner guide"},"content":{"rendered":"
<\/p>\n
E-mail Marketing – Most Effective Tool for Marketing<\/h1>\n
Despite the entry of social media and the current trend of some of the must have social media marketing, one of the most effective tools for marketing your business can still be email marketing.<\/span><\/p><\/blockquote>\n
A properly planned email campaign has good ability to engage users through decision making. However, while using this method, there are few basic steps that you would need to follow to run the email marketing.<\/span><\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2016\/12\/Email-Marketing-A-step-by-step-beginner-guide.png?resize=640%2C333&ssl=1\")
<\/p>\n![\"Establish](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/email-marketing-setup-your-goals-300x200.jpg?resize=300%2C200&ssl=1\")
Before jumping on to the decision of creating a campaign, under your goals on what exactly you are seeking to achieve for long. Based on the goals, you would include the suitable content and measure the targeted audience.<\/span><\/li>\n![\"email-list-building\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/email-list-building.png?resize=350%2C332&ssl=1\")
In today’s time when social media has majorly taken over the marketing, field emails tend to get difficult ones to master. There are different variables that can affect the failure or success of any email campaign. Hence, segment your customer base.<\/span><\/li>\n![\"create-online-store-sign-up-now\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/create-online-store-banner.png?resize=640%2C79&ssl=1\")
<\/a><\/strong><\/p>\n![\"create-quality-content\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/create-quality-content-300x225.png?resize=300%2C225&ssl=1\")
Good content is a powerful tool<\/strong> for subscribers to join the list. If you maintain a blog or have content on your website, then you can send your best content to the list of the subscribers.<\/span><\/li>\n![\"different-types-of-email-campaigns\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/different-types-of-email-campaigns-284x300.jpg?resize=284%2C300&ssl=1\")
There are different types of campaign email marketers that can be sent to the subscribers and what type you need to choose totally depends on the initial goals from Step1.<\/span><\/li>\n![\"\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/Start-with-your-first-campaign-300x201.jpg?resize=300%2C201&ssl=1\")
Structure your email campaign with easy reading because as per the research, people have the attention span of almost eight seconds. So, the majority of people won’t read the whole thing<\/strong> and just go through the email to find something of their interest.<\/span><\/li>\n![\"\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/Start-with-your-first-campaign1-300x205.jpg?resize=300%2C205&ssl=1\")
Make sure the campaign is relevant to the subscribers so segment your email list and send relevant emails with unique content.<\/span><\/li>\n![\"measure-the-results-email-marketing\"](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/measure-the-results-email-marketing-300x195.jpg?resize=300%2C195&ssl=1\")
Once you send the email, track the success with the help of analytic tools such as ![](\"https:\/\/i0.wp.com\/shopnix.in\/blog\/wp-content\/uploads\/2017\/02\/shopnix-sign-up-free.png?resize=561%2C176&ssl=1\")
<\/a><\/p>\n