{"id":706,"date":"2013-04-15T10:34:21","date_gmt":"2013-04-15T05:04:21","guid":{"rendered":"http:\/\/shopnix.in\/blog\/target\/facebook-slices-dices-consumers-to-refine-ad-targeting\/"},"modified":"2014-09-03T13:16:05","modified_gmt":"2014-09-03T07:46:05","slug":"advanced-ad-targeting-now-available-on-facebook","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/advanced-ad-targeting-now-available-on-facebook\/","title":{"rendered":"Advanced Ad Targeting Now Available on Facebook"},"content":{"rendered":"

There’s excellent news for advertisers (especially eCommerce merchants) – Facebook has made available tools that will now enable merchants to do more refined and targeted advertising on Facebook<\/p>\n

The social network’s new partner categories feature more than 500 unique groups of consumers who will soon see ads targeting\u00a0their online and offline purchases, interests and location.<\/p>\n

Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based on browsing and purchase history, occupation, a wide range of specific interests, and location.<\/p><\/blockquote>\n

Click here to view original web page at www.ecommercetimes.com<\/a><\/p>\n

\n
Create a cool & featre rich online store in just ONE simple step with Shopnix. On sign-up you get a free eCommerce website with hosting, shopping cart, store manager, in-built marketing and everything you need to sell online. <\/p>\n

Try Free for 14 days<\/b><\/h5>\n

Create Your Free Store<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Companies have long used specific data to help sell their products to the right audiences, and now those same tactics are available to those putting their ads on Facebook. The social network’s new partner categories feature more than 500 unique groups of consumers who will soon see ads targeting […]<\/p><\/blockquote>\n

Click here to view original web page at www.ecommercetimes.com<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"\nAdvanced Ad Targeting Now Available on Facebook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopnix.io\/blog\/advanced-ad-targeting-now-available-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advanced Ad Targeting Now Available on Facebook\" \/>\n<meta property=\"og:description\" content=\"Companies have long used specific data to help sell their products to the right audiences, and now those same tactics are available to those putting their ads on Facebook. 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