{"id":7262,"date":"2018-06-21T05:15:36","date_gmt":"2018-06-20T23:45:36","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=7262"},"modified":"2019-06-20T13:53:54","modified_gmt":"2019-06-20T08:23:54","slug":"top-social-media-marketing-strategies-promote-ecommerce-brand-rohan-chaubey","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/top-social-media-marketing-strategies-promote-ecommerce-brand-rohan-chaubey\/","title":{"rendered":"Top Social Media Marketing Strategies to Promote an eCommerce Brand – Rohan Chaubey"},"content":{"rendered":"

Rohan Chaubey Explains: Top Social Media Marketing Strategies to Promote an eCommerce Brand <\/b><\/h2>\n

Rohan is a crowd puller; known for LinkedIn virality and Twitter + Instagram domination. His latest LinkedIn update received 330,000+ views and 1000+ comments; his tweets receive 100,000+ impressions within 24 hours. <\/span><\/p>\n

He has served 1700+ influencers and brands including RedBull, Gianluca Vacchi, Brian D Evans from Influencive and celebrity clients.<\/span><\/p>\n

In 2017, Kalyan Jewellers merged with Candere.com, partnering to make it their online platform. <\/span><\/p>\n

The growth of Candere by Kalyan Jewellers on social media channels in the last quarter of 2017 was exponential. <\/span><\/p>\n

Candere by Kalyan Jewellers became India\u2019s most trusted + followed ecommerce jewellery brand on Twitter and had higher engagement rate on other channels, compared to any other competing brands in India. <\/span><\/p>\n

All of this growth on social media required a growth team that was led by India\u2019s most followed Growth Hacker (According to Twitter\u2019s partner product Audiense.com), Rohan Chaubey. <\/span><\/p>\n

Rohan Chaubey is among the Top 25 most followed bloggers in India according to Audiense.com. <\/span>
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\n<\/span>He recently beta launched his first SaaS product that helps you become popular and powerful on social media: socialmediavilla.com <\/span>
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\n<\/span>Rohan is being featured as <\/span>\u201cMost Viewed Writer\u201d <\/span><\/i>on Quora in <\/span>\u201cGrowth Hacking\u201d <\/span><\/i>category. That explains why companies want to partner with Rohan for their marketing success. <\/span><\/p>\n

We sat down with Rohan Chaubey to get a low-down on how social media can be the greatest tool for the success of an e-commerce brand.<\/span><\/p>\n

\"Free-eCommerce-Store\"<\/a><\/p>\n

Introduction about Rohan Chaubey<\/b><\/h2>\n

Nishant Maliakel Oommen:- How do you see yourself: a blogger, developer or growth hacker?<\/b><\/h3>\n

Rohan Chaubey:-<\/strong> I see myself as a Growth Hacker – I have built SaaS products, marketed small, mid-size and large businesses, manufactured virality for my influencer and celebrity clients, got media attention to the brands I work with. <\/span><\/p>\n

I can wear many hats – blogger, developer, copywriter, marketer, publicist, data analyst, etc. I have seen that there are very few growth marketers having marketing + coding skills. Growth marketers don\u2019t need to be coders, but the combination of marketing + coding is a rare, high-demand and a powerful skill.<\/span><\/p>\n

Nishant Maliakel Oommen:-What inspired you to traverse into this field? How did you make this a career choice?<\/b><\/h3>\n

Rohan Chaubey:-\u00a0<\/strong>I grew up on the internet. I won an online simulation of Big Brother when I was 16. It was a community of more than 100K users. On that online platform, there was an option to blog. That\u2019s where I started blogging and later started my own blog on Blogger.com. <\/span><\/p>\n

I learned how social media works, how the algorithms favor certain updates. It is not always about creating quality content. Distribution of content plays an important role. I ran experiments to manufacture virality for my clients. <\/span><\/p>\n

Due to the ever-growing demands for our services, I recently established a company in June and formed a team of growth marketers who work with me. <\/span><\/p>\n

How to Promote an eCommerce Store<\/b><\/h2>\n

Nishant Mailakel Oommen:- What is your advice on setting up a digital identity for an offline store? <\/b><\/h3>\n

Rohan Chaubey:-\u00a0<\/strong>Internet is the future. <\/span><\/p>\n

Brands adopting omni-channel marketing are clearly dominating their market. A brand might want to be present everywhere – offline store, website, mobile app and social media. <\/span><\/i><\/p><\/blockquote>\n

Also, it is important to unify offline and online stores. Combine online and offline marketing. <\/span><\/p>\n

Even if you don\u2019t sell online, using geolocation targeting on social media, you can send offers to potential customers online which they can redeem when they visit your store offline.<\/span><\/p>\n

Nishant Maliakel Oommen:- To promote an eCommerce store what strategies do you recommend?<\/b><\/h3>\n

Rohan Chaubey:-<\/strong> E-commerce stores can leverage social media to attract a tsunami of sales. We are living in a world where one viral picture or video can make a brand huge overnight. <\/span><\/p>\n

Example, Kylie Jenner is a business mogul. The kind of explosive success she has attracted due to her Instagram is phenomenal! She leveraged Instagram to reach where she is now! <\/span><\/p>\n