{"id":7366,"date":"2018-07-13T10:28:05","date_gmt":"2018-07-13T04:58:05","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=7366"},"modified":"2018-07-13T10:28:05","modified_gmt":"2018-07-13T04:58:05","slug":"what-is-customer-centric-strategy-design-thinking","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/what-is-customer-centric-strategy-design-thinking\/","title":{"rendered":"Customer Centric Strategy – How Design Thinking Helps"},"content":{"rendered":"

\"Customer<\/p>\n

What is a Customer Centric Strategy<\/h2>\n

In this world of globalisation, where everything is a competition, innovation and growth have become very difficult. To be honest, even the most customer-oriented\u00a0organisation faces challenges in identifying and defining the actual business challenge. However, one common that every company finds it difficult is to understand the human brain. The human brain and behaviour are very difficult to understand, as it is a complex system in itself. This is where the design thinking steps in. A customer oriented strategy is drafted when business organisation will start to give due consideration in identifying the needs and wants of a customer and tries to incorporate those findings\u00a0to offer the best possible user experience.<\/p>\n

What is Design Thinking?<\/b><\/h2>\n

Design thinking is associated with the deep understanding of one\u2019s customers<\/a> and target. It is one of the most powerful tools to solve the user\u00a0based\u00a0issues. It is a customer centric strategy, where the designer needs to focus on the needs of the target, be it conscious or unconscious. They need to put themselves in their target\u2019s shoes to understand them clearly. To do so they must ask themselves many questions from the perspective of the customers. They need to think about the targets desires, needs and emotions.<\/p>\n

Design Thinking Process<\/b><\/h3>\n

The process of design thinking includes four key phases: what is, what if, what wows and what works.<\/p>\n