{"id":7372,"date":"2018-07-16T13:08:50","date_gmt":"2018-07-16T07:38:50","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=7372"},"modified":"2018-07-17T11:29:55","modified_gmt":"2018-07-17T05:59:55","slug":"how-to-promote-your-online-apparel-store-himani-kankaria","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/how-to-promote-your-online-apparel-store-himani-kankaria\/","title":{"rendered":"How to Promote your Online Apparel Store – Himani Kankaria"},"content":{"rendered":"

\"Promote<\/p>\n

How to Promote your Online Apparel Store <\/span><\/span><\/h2>\n

Himani Kankaria is an aspiring figure, who with her unique digital marketing strategies have helped countless business entities to become successful in the digital realm. She currently works as a Content Writer & a Content Marketing Consultant for various organizations. She utilizes her 7+ years of experience of Digital Marketing in her writing which assures the companies to improve ROI out of their content marketing efforts.<\/span><\/p>\n

Q & A<\/b><\/span><\/h2>\n

Nishant Maliakel Oommen:- What inspired you to start a career in digital marketing? What were the biggest challenges in the initial days?<\/strong><\/p>\n

Himani Kankaria:-<\/strong> I did my Bachelors in Computer Applications (BCA) and I really didn\u2019t like coding (though scored amazing). This landed me into the career of SEO and there, I started learning and exploring the entire digital marketing industry.<\/span><\/p>\n

Now, if I talk about the challenges, then, around 2010, most of the organizations had never realized the importance of different digital marketing channels. Back then, only people used to understand was that, SEO is the best, because they can see the results quickly on the search engines compared to any other channel.<\/span><\/p>\n

But, suddenly Google came up with algorithm updates during the years- 2012 and 2017. Then, the companies had no choice but to explore new platforms to generate business online.<\/span><\/p>\n

Nishant Maliakel Oommen:- Is Digital India an opportunity for young entrepreneurs?<\/strong><\/p>\n

Himani Kankaria:-\u00a0<\/strong>Absolutely! <\/span><\/p>\n

Digital India will make new horizons for the young entrepreneurs to start reaching their customers faster compared to earlier days.<\/span><\/p>\n

Entrepreneurs and even startups can look forward to take an advantage from this government initiative and gain business benefits.<\/span><\/p>\n

\"Free-eCommerce-Store\"<\/a><\/p>\n

<\/p>\n

Marketing Strategies to Promote an Online Apparel Store<\/b><\/span><\/span><\/h2>\n

Nishant Maliakel Oommen:- What are the top digital marketing strategies to promote an online apparel store? <\/span><\/strong><\/p>\n

Himani Kankaria:-\u00a0<\/strong>An online fashion store can focus on the following things to market online:<\/span><\/em><\/p>\n

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  1. \n

    Research on Your Audience<\/span><\/p>\n<\/li>\n<\/ol>\n

    Understand who is your audience and just limit your online store within it. Don\u2019t go overboard on targeting anyone and everyone. Discuss with your team that who will be interested to buy your products and based on their segmentation, decide your audience and make sure you remain dedicated to it.<\/span><\/em><\/p>\n

      \n
    1. \n

      Focus on creating a documented plan for content and digital marketing<\/span><\/p>\n<\/li>\n<\/ol>\n

      Based on your audience, the eCommerce fashion brands need to create a complete digital marketing plan aligned with your content marketing one. Also, the documented plan ensures that you don\u2019t miss the deadlines and the brands can regularly monitor the progress on the plan.<\/span><\/em><\/p>\n

      Remember: Once documented digital marketing plan is a sure-shot way to become successful.<\/span><\/em><\/p>\n

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      1. \n

        Include storytelling in your content plan<\/span><\/p>\n<\/li>\n<\/ol>\n

        That storytelling is one thing that we humans relate directly to our childhood. And, we can easily absorb it with emotions. Hence, online fashion brands need to include storytelling in their content plan to bring the customers relate your products with their life and emotions.<\/span><\/em><\/p>\n

          \n
        1. \n

          Social Media is a Must thing<\/span><\/p>\n<\/li>\n<\/ol>\n

          Social media is another effective platform to attract new customers and retain the existing ones. Keep re-targeting your audience with effective content ads that ensures, the customers buy your products.<\/span><\/em><\/p>\n

            \n
          1. \n

            Involve influencers<\/span><\/p>\n<\/li>\n<\/ol>\n

            To achieve success in an eCommerce industry, you need to collaborate with fashion influencers. They shall not just give shout-out on social media, but even write about your products on their blogs.<\/span><\/em><\/p>\n

            This is the most effective marketing strategy that all online fashion stores should utilize to become successful.<\/span><\/em><\/p>\n

              \n
            1. \n

              Video Marketing should also be a priority<\/span><\/p>\n<\/li>\n<\/ol>\n

              Video marketing requires a lot of investment and hence, that needs to be done in a right way. Content creation for the video marketing purpose needs to be highly effective to see the improved ROI on the efforts. <\/span><\/em><\/p>\n

                \n
              1. \n

                Focus on Improving Customer Service<\/span><\/p>\n<\/li>\n<\/ol>\n

                Customer service is often ignored in the digital marketing strategy. But, this is one of the most effective strategies to consider. Wishing your customers a happy birthday on social media, sending a goodie hamper on their special days, etc. matters a lot for the customers. Thinking about how customers would love if you bring up any different kind of services that would ease their purchasing cycle and hassles. How to offer great customer service through various digital marketing platforms is what the brands need to think.<\/span><\/em><\/p>\n

                \n

                Few Articles That may Pique Your Interest<\/p>\n

                Top Digital Marketing Trends for Ecommerce Entrepreneurs<\/a><\/p>\n

                How To Start An Online Apparel Store Online<\/a><\/p>\n

                How To Sell Old Clothes Online<\/a><\/p>\n<\/blockquote>\n

                \"Start<\/a>
                How to promote an online apparel store with no money?<\/figcaption><\/figure>\n

                Nishant Maliakel Oommen:- How to effectively strategize and implement paid campaigns on social media? <\/span><\/strong><\/p>\n

                Himani Kankaria:-\u00a0<\/strong><\/em>The most effective way to implement paid campaigns on social media is to create the urgency to buy the product. Also, re-targeting the customers on various social media platforms, the websites that they visit along with offering great deals to buy the products immediately.<\/span><\/p>\n

                This is the best way to have the customers understand that the offers they are seeing will last no longer and hence, they should buy it ASAP.<\/span><\/p>\n

                Nishant Maliakel Oommen:- How do you suggest an online apparel store should prioritize their marketing campaigns?<\/span><\/strong><\/p>\n

                Himani Kankaria:-\u00a0<\/strong><\/em>Priority always depends on the type of customers you have. If you have young people buying your products, your focus is to utilize video, influencer and social media as the priority. So, based on what customers you have, you shall prioritize the campaigns accordingly.<\/span><\/p>\n

                Nishant Maliakel Oommen:- How to conceptualize\/ synergize an SEO strategy for an online cloth store?<\/span><\/strong><\/p>\n

                Himani Kankaria:-\u00a0<\/strong><\/em>The biggest challenge for the online clothing store with SEO is that they mostly rank better on branded keywords. But, the effective SEO strategy includes targeting keywords that are non branded.<\/span><\/p>\n

                To go ahead with non-branded keywords, the online apparel stores should start focusing on attaining good rankings on the keywords that are less searched.<\/span><\/p>\n

                Look into your Google Search Console, find out which words have less search volume or have visibility but can be improved. <\/span><\/p>\n

                The keywords that are searched less, but can have better CTR, should be taken as a priority to rank for. These not only boosts their search, but it improves the search for many other related terms.<\/span><\/p>\n

                Work on creating content that would help you improve the authority of the website and get backlinks for you.<\/span><\/p>\n

                And, what works best for online fashion store using SEO?<\/span><\/p>\n