{"id":7806,"date":"2019-05-13T08:30:32","date_gmt":"2019-05-13T03:00:32","guid":{"rendered":"http:\/\/shopnix.in\/blog\/?p=7806"},"modified":"2019-05-10T13:23:40","modified_gmt":"2019-05-10T07:53:40","slug":"ecommerce-branding-strategy-with-influencer-marketing-pr","status":"publish","type":"post","link":"https:\/\/shopnix.io\/blog\/ecommerce-branding-strategy-with-influencer-marketing-pr\/","title":{"rendered":"Ecommerce Branding Strategy with Influencer Marketing & PR"},"content":{"rendered":"\n

Branding of an eCommerce store is an important step that is mandatory after setting up the store. Ecommerce branding has several advantages and eventually helps to increase the sales. Basically, branding helps in increasing the customer awareness about the store and the products\/services being sold\/offered. While it is simple to set up an eCommerce store, it can be challenging to promote the store among internet users. Ecommerce branding is useful in these situations, especially when you are trying to reach out to a large population. In simple terms, branding is building up an emotional and engaging relation with your buyers. Building an image among the customers is vital for continued association with them and also repeat sales.<\/p>\n\n\n\n

Here are a few branding strategies that you need to employ \u2013 not only to boost sales, but also to improve customer experiences. The focus of this article is on influencer marketing and public relation (PR) in eCommerce branding.<\/p>\n\n\n\n

Catchy Name and Logo<\/h2><\/p>\n\n\n\n

This is your first step towards eCommerce branding. Always\nchoose brand names that are catchy and logos that are interesting. If you look\nat Amazon logo, there is an arrow which extends below their logo, from the\nletter \u2018A\u2019 to \u2018Z\u2019 in the name AMAZON, which subtly explains that you can buy\nanything from \u2018A to Z\u2019 on their store! Often the brand name may not be related\nto the business at all! Random names such as Swiggy, Zomato, etc are catchy and\ntrendy too. So, think out of the box while choosing your brand name and logo.<\/p>\n\n\n\n

Easy Customer Support<\/h2><\/p>\n\n\n\n

This is an important step in eCommerce branding. A brand\nwhich addresses it\u2019s customer issues at the earliest is the most successful.\nAlthough it does not mean that you have to accept each and every customer\u2019s\nrequest, polite denial with proper explanation is also accepted as good\ncustomer support. The key is to be reachable easily. So, you may have to employ\ndifferent channels such as chat windows, call centres, social media\npages\/platforms, etc to reach out to your customers. Prompt call backs or email\nreplies also improve your brand image.<\/p>\n\n\n\n

Public Relation<\/h2><\/p>\n\n\n\n

A good public relation or PR (in short), can be a crucial step in eCommerce branding. Customers always want to know more about the person or group which set up the eCommerce store, their sale strategies, strengths and challenges, and at times, even their personal aspects (like favorite movies, food, etc). One of the simplest step towards improving your PR is having an \u2018About us\u2019 page on your eCommerce store. You can introduce the owners\/directors\/investors and key opinion makers of your company on the \u2018about us\u2019 page. You can also mention about company policies, motto, etc, which increases the confidence of the buyers.<\/p>\n\n\n\n

Having your personal blogs, webpages, social media handles<\/a> (such as twitter) where you discuss about the brand as well as general topics related to work, personal relations etc, also help in improving your PR status. You can also register yourself on platforms such as Reditt, Quora, Team BHP, etc and answer queries that are related to your field of expertise or those related to the products being sold on your eCommerce store. This can not only help in eCommerce branding, but also improves your image as a knowledgeable person \u2013 one who knows his products.<\/p>\n\n\n\n

Getting involved in philanthropic and social welfare\nactivities through corporate social responsibility (CSR) activities not only\nhelp in eCommerce branding, but also help in achieving a satisfaction about\ndoing something for the society you live in.<\/p>\n\n\n\n

Press conferences and press releases are another aspect of\nPR activity that improve your eCommerce branding. Holding press conferences\nabout the achievements and unique features about your eCommerce store or the\nproducts being sold ensures ample coverage of your store and can boost sales.\nOften, people are unaware of eCommerce stores, and press releases can help\neducate them about your presence.<\/p>\n\n\n\n

Social Media Influencers<\/h2><\/p>\n\n\n\n

There are several individuals who are considered as key\nopinion makers or knowledge leaders and social media influencers. Generally,\nthese individuals have a huge number of followers over the internet, who follow\nthem closely. The followers read, like and comment almost every post put up by\ntheir influencers on social media. Getting help from such influencers is a\nvital step in eCommerce branding. <\/p>\n\n\n\n

The social media influencers can help in eCommerce branding\nin several ways. They can post about your products\/services on their pages, or\nleave a review about it and ask their followers to give it a try. They can also\nencourage their followers to leave their feedback and share it among their\nfriends. Reaching a few social influencers can help you reach thousands of\nindividuals indirectly. Hence, it is quite essential to engage social media\ninfluencers during eCommerce branding.<\/p>\n\n\n\n

There are several ways in which you can engage social media\ninfluencers. If your\u2019s is a service industry, you can invite the influencers to\nvisit your location and avail of your service (free of charge). Encourage them\nto take pictures, explain them about your ideals and service protocols, and\nensure that they have a great experience. The influencers would then share\ntheir experiences on their social platforms, which are read by thousands of\nfollowers. In case you are promoting or selling some products, then you can\nsend free samples to such influencers. They would not only try them, but also\ntalk about it on their social handles, which is a form of indirect advertising\nfor your brand.<\/p>\n\n\n\n

For better engagement with the right social media\ninfluencers, you need to do a bit of homework. Firstly, you need to identify\nthe influencers who are active in the area of your interest. If yours is a food\nbrand or hotel, then you need to check out specifically for those who are\ninterested in food. Additionally, you must ensure that the influencer likes or\npromotes the type of food you sell\n(vegetarian\/non-vegetarian\/Indian\/Continental, etc). If you are into lodging\nand tourism, you must find influencers who love to travel. You then need to\ncontact the most apt ones and ensure that they are interested in promoting your\nbrand.<\/p>\n\n\n\n

Ending note<\/strong><\/p>\n\n\n\n

All in all, eCommerce branding can be interesting if not\nchallenging. Following the right steps at the right time helps increase your\nbrand presence and hence the sales.<\/p>\n\n\n\n

\"Zero<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Branding of an eCommerce store is an important step that is mandatory after setting up<\/p>\n","protected":false},"author":9,"featured_media":7809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"yoast_head":"\nEcommerce Branding Strategy with Influencer Marketing & PR<\/title>\n<meta name=\"description\" content=\"How to promote an online store. 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