# Shopnix Help > Step-by-step guides for setting up and running an online store on Shopnix, the e-commerce platform for Indian businesses: products, orders, payments, shipping, GST, design, marketing and reports. Shopnix merchants manage their store in Store Manager (YOUR-STORE.com/admin). Articles are written for store owners. Full text of every article: https://shopnix.io/help/llms-full.txt ## Getting started ### Set up your store - [Welcome to Shopnix Help](https://shopnix.io/help/books/set-up-your-store/page/welcome-to-shopnix-help): Welcome to Shopnix Help. Here you'll find step-by-step guides for setting up and running your Shopnix online store. New to Shopnix? - [Create your store](https://shopnix.io/help/books/set-up-your-store/page/create-your-store): Create your Shopnix store in a few minutes. You get an online store that customers can visit, and a Store Manager where you set it up and… - [Set up your store with the onboarding wizard](https://shopnix.io/help/books/set-up-your-store/page/set-up-your-store-with-the-onboarding-wizard): The onboarding wizard sets up the basics of your store while you create it. - [Log in to Store Manager and find your way around](https://shopnix.io/help/books/set-up-your-store/page/log-in-to-store-manager-and-find-your-way-around): When you sign up, Shopnix gives you two things: your online store, where customers buy your products, and Store Manager, where you run the… - [Your store dashboard](https://shopnix.io/help/books/set-up-your-store/page/your-store-dashboard): The dashboard gives you a quick view of how your store is doing: revenue, orders, customers and visitors, your recent orders and products… - [Launch checklist: get your store ready to sell](https://shopnix.io/help/books/set-up-your-store/page/launch-checklist-get-your-store-ready-to-sell): Use this checklist to get your store ready before you start selling. Work through it from top to bottom. - [Contact Shopnix support](https://shopnix.io/help/books/set-up-your-store/page/contact-shopnix-support): If you can't find what you need in these help articles, our support team can help. ### Your account and plan - [Update your shop profile](https://shopnix.io/help/books/your-account-and-plan/page/update-your-shop-profile): Your shop profile holds your store's identity: its name, contact details and logo. - [Connect your own domain](https://shopnix.io/help/books/your-account-and-plan/page/connect-your-own-domain): When you create your store, Shopnix gives you a free Shopnix address for it. - [Upgrade or renew your plan](https://shopnix.io/help/books/your-account-and-plan/page/upgrade-or-renew-your-plan): Manage your Shopnix subscription from Store Manager. When your subscription is about to end, you'll see a message at the top of the… - [Add staff users and set permissions](https://shopnix.io/help/books/your-account-and-plan/page/add-staff-users-and-set-permissions): Add staff users so other people can help you run your store from Store Manager. ## Products and orders ### Products and catalogue - [Organise your catalogue: Types, categories and subcategories](https://shopnix.io/help/books/products-and-catalogue/page/types-categories-and-subcategories): Shopnix organises your catalogue in three levels: type, category and subcategory. - [Organise your catalogue: Type tags (product filters)](https://shopnix.io/help/books/products-and-catalogue/page/type-tags-product-filters): Type tags let customers filter products in your store. You set up tag names for a type, such as colour, then give each product a value. - [Organise your catalogue: Product tags](https://shopnix.io/help/books/products-and-catalogue/page/product-tags): Product tags are details you add to a product, such as colour, size or weight. Each tag has a name and a value, for example Colour: Blue. - [Add and edit products: Add a product](https://shopnix.io/help/books/products-and-catalogue/page/add-a-product): Add products to your catalogue so customers can find and buy them. Each product belongs to a type, category and subcategory, and has its… - [Add and edit products: Find and edit products](https://shopnix.io/help/books/products-and-catalogue/page/find-and-edit-products): Find a product in your catalogue and change its details, tags or Buy Now settings. - [Add and edit products: Set product prices](https://shopnix.io/help/books/products-and-catalogue/page/set-product-prices): Set a product's price in the Pricing section of the product form. Shopnix works out the discounted price and the net price the customer… - [Add and edit products: Add product variants (size, colour and more)](https://shopnix.io/help/books/products-and-catalogue/page/add-product-variants-size-colour-and-more): Variants are different versions of the same product, such as colours, sizes or materials. - [Add and edit products: Add product images](https://shopnix.io/help/books/products-and-catalogue/page/add-product-images): Add several images to each product, such as the front, back and side views, different colours or close-ups of details. - [Add and edit products: Sell digital products](https://shopnix.io/help/books/products-and-catalogue/page/sell-digital-products): Sell products that customers download instead of receiving by courier, such as e-books, music, software or printable designs. - [Add and edit products: Product SEO: titles, descriptions and URLs](https://shopnix.io/help/books/products-and-catalogue/page/product-seo-titles-descriptions-and-urls): Search engines such as Google show a title, a short description and a link for each page they list. - [Add and edit products: Write descriptions and edit images with nixi AI](https://shopnix.io/help/books/products-and-catalogue/page/write-descriptions-and-edit-images-with-nixi-ai): nixi is the AI assistant built into Store Manager. It can write product descriptions and SEO details for you, and remove the background… - [Add and edit products: Upload products in bulk](https://shopnix.io/help/books/products-and-catalogue/page/upload-products-in-bulk): Add many products at once instead of one by one. First you upload a CSV file with the product details, then you upload the product images. - [Add and edit products: Edit products in bulk](https://shopnix.io/help/books/products-and-catalogue/page/edit-products-in-bulk): Change the same field on many products at once from the product list. For example, give a 10% discount on all your jeans in one go instead… - [Add and edit products: Take pre-orders](https://shopnix.io/help/books/products-and-catalogue/page/take-pre-orders): A pre-order lets customers order a product before it is released or back in stock. - [Stock, notifications and reviews: Track inventory and stock](https://shopnix.io/help/books/products-and-catalogue/page/track-inventory-and-stock): Shopnix can keep your stock levels up to date for you. With Auto Reduce Stock Level turned on, stock goes down when an order is processed… - [Stock, notifications and reviews: Back-in-stock notifications](https://shopnix.io/help/books/products-and-catalogue/page/back-in-stock-notifications): When a product is out of stock, customers can ask to be emailed when it is back. - [Stock, notifications and reviews: Approve and manage product reviews](https://shopnix.io/help/books/products-and-catalogue/page/approve-and-manage-product-reviews): Customers can write a review and give a rating on any product page. A new review does not show in your store until you approve it in Store… ### Orders and invoices - [How orders work](https://shopnix.io/help/books/orders-and-invoices/page/how-orders-work): Every time a customer buys from your store, Shopnix creates an order. The order holds everything about the purchase: the products, the… - [Process and update an order](https://shopnix.io/help/books/orders-and-invoices/page/process-and-update-an-order): Open an order to see and change its details, update its payment, and mark it as shipped with a tracking link for the customer. - [Create an order for a customer](https://shopnix.io/help/books/orders-and-invoices/page/create-an-order-for-a-customer): You can create an order on behalf of a customer, for example when they order by phone or WhatsApp. - [Send a payment link](https://shopnix.io/help/books/orders-and-invoices/page/send-a-payment-link): When you create an order for a customer, Shopnix gives you a payment link for it. - [Print or email an order invoice](https://shopnix.io/help/books/orders-and-invoices/page/print-or-email-an-order-invoice): An invoice is the receipt for an order. It lists the products, prices and shipping address. - [Invoice numbering and thermal receipts](https://shopnix.io/help/books/orders-and-invoices/page/invoice-numbering-and-thermal-receipts): Choose how your invoice numbers look and which number comes next. Some stores can also print small receipt-style invoices on a thermal… - [Update orders in bulk](https://shopnix.io/help/books/orders-and-invoices/page/update-orders-in-bulk): Instead of changing orders one by one, you can select several orders and update them together. - [Advanced Order Management (procure, bill, pack)](https://shopnix.io/help/books/orders-and-invoices/page/advanced-order-management-procure-bill-pack): Advanced Order Management (AOM) is for stores that handle many orders and need more control over each item. ### Shipping and delivery - [Set up delivery locations (states, cities and areas)](https://shopnix.io/help/books/shipping-and-delivery/page/set-up-delivery-locations-states-cities-and-areas): Add the states, cities and areas you deliver to. Customers choose from these locations at checkout. - [Charge shipping by city](https://shopnix.io/help/books/shipping-and-delivery/page/charge-shipping-by-city): Add an extra shipping charge for a particular city, for example a city that costs your courier more to deliver to. - [Minimum order and free shipping](https://shopnix.io/help/books/shipping-and-delivery/page/minimum-order-and-free-shipping): Set a minimum order value for your store, and offer free shipping on bigger orders. - [Set up couriers](https://shopnix.io/help/books/shipping-and-delivery/page/set-up-couriers): Couriers are the delivery companies you use to send orders. When you mark an order as shipped, you choose the courier, and you and your… - [Courier zones and weight-based rates](https://shopnix.io/help/books/shipping-and-delivery/page/courier-zones-and-weight-based-rates): Courier zones let you set courier prices by weight. You split a courier's delivery area into zones, then give each zone a price for each… - [Ship orders with Shiprocket](https://shopnix.io/help/books/shipping-and-delivery/page/ship-orders-with-shiprocket): Shiprocket is an Indian shipping platform. When you connect it to your store, you can book pickups, choose a courier partner, track… - [Offer delivery slots](https://shopnix.io/help/books/shipping-and-delivery/page/offer-delivery-slots): A delivery slot is a time window when an order can be delivered. Customers choose the slot that suits them. ### Payments and tax - [Payments: Payment gateways: choose and connect one](https://shopnix.io/help/books/payments-and-tax/page/payment-gateways-choose-and-connect-one): A payment gateway lets customers pay online in your store, for example by card, net banking, UPI or wallet. - [Payments: Enter your payment gateway keys](https://shopnix.io/help/books/payments-and-tax/page/enter-your-payment-gateway-keys): To take online payments, enter the account details your payment gateway gave you into Store Manager. - [Payments: Accept international payments with PayPal](https://shopnix.io/help/books/payments-and-tax/page/accept-international-payments-with-paypal): PayPal lets customers outside India pay you online. It appears at checkout as a second online payment option, next to your main payment… - [Payments: Set up cash on delivery](https://shopnix.io/help/books/payments-and-tax/page/set-up-cash-on-delivery): Cash on delivery (COD) lets customers pay when their order arrives. Turn it on for your store, add an extra COD charge if you want, and… - [Payments: Offer cash on delivery by pincode](https://shopnix.io/help/books/payments-and-tax/page/offer-cash-on-delivery-by-pincode): Cash on delivery (COD) lets customers pay when their order arrives. You can turn COD on or off for each area, by its pincode. - [Payments: Accept bank transfers](https://shopnix.io/help/books/payments-and-tax/page/accept-bank-transfers): Let customers pay you directly into your bank account, by online transfer, demand draft (DD) or cheque. - [Payments: Track and update order payments](https://shopnix.io/help/books/payments-and-tax/page/track-and-update-order-payments): Each order has a payment type, a payment status and a payment date. Check these before you ship, and update them when a payment arrives… - [Payments: Set your store currency](https://shopnix.io/help/books/payments-and-tax/page/set-your-store-currency): Choose how prices are shown in your store: which currency symbol customers see and how many decimal places prices have. - [Tax: Set up GST and taxes](https://shopnix.io/help/books/payments-and-tax/page/set-up-gst-and-taxes): Set up GST so the right tax is added to your orders and printed on your invoices. ## Design and marketing ### Design your store - [Themes and branding: Choose a theme](https://shopnix.io/help/books/design-your-store/page/choose-a-theme): A theme sets the overall look of your store: layout, menus, grids and image sizes. - [Themes and branding: Customise your theme](https://shopnix.io/help/books/design-your-store/page/customise-your-theme): After you apply a theme, you can change its font, background colour and image, and switch between a horizontal and a vertical menu. - [Themes and branding: Change your store colours](https://shopnix.io/help/books/design-your-store/page/change-your-store-colours): Your theme colour sets the colour used for parts of your store such as menus, grids and backgrounds. Pick it after you choose your theme. - [Themes and branding: Upload your logo](https://shopnix.io/help/books/design-your-store/page/upload-your-logo): Your logo represents your brand and appears on your store. Upload it once and Shopnix applies it automatically. - [Banners and images: Add homepage banners](https://shopnix.io/help/books/design-your-store/page/add-homepage-banners): Homepage banners are the large images in the banner area of your store's home page. - [Banners and images: Add banners to types, categories and subcategories](https://shopnix.io/help/books/design-your-store/page/add-banners-to-types-categories-and-subcategories): You can show a banner at the top of each type, category and subcategory page in your store. - [Banners and images: Set product image size and zoom](https://shopnix.io/help/books/design-your-store/page/set-product-image-size-and-zoom): You can choose how large product images appear in your store's product grid and list pages, and how customers zoom in on images on the… - [Pages and menus: Add and edit pages](https://shopnix.io/help/books/design-your-store/page/add-and-edit-pages): Pages are the extra pages of your store, such as About Us, Terms or a Special Offer page. - [Pages and menus: Edit an existing static page](https://shopnix.io/help/books/design-your-store/page/edit-an-existing-static-page): You can change the content of any existing page in your store using the page editor. - [Pages and menus: Set up menus](https://shopnix.io/help/books/design-your-store/page/set-up-menus): Menus are the links customers use to move around your store. Your menu shows your types, categories and subcategories. - [Pages and menus: Add custom CSS and JavaScript](https://shopnix.io/help/books/design-your-store/page/add-custom-css-and-javascript): You can change how your store looks and works by adding your own CSS and JavaScript. - [Widgets: Widgets: what they are and how to add one](https://shopnix.io/help/books/design-your-store/page/widgets-what-they-are-and-how-to-add-one): A widget is a small block on your storefront that shows a set of products, or your own content, in one place. - [Widgets: Product widget](https://shopnix.io/help/books/design-your-store/page/product-widget): A product widget (the Static Products widget type) shows products you choose yourself, for example on your home page or product page. - [Widgets: HTML widget](https://shopnix.io/help/books/design-your-store/page/html-widget): An HTML widget lets you add your own content or HTML code to your store. - [Widgets: New arrivals widget](https://shopnix.io/help/books/design-your-store/page/new-arrivals-widget): The new arrivals widget shows the last 15 products you added to your store. - [Widgets: Top discounts widget](https://shopnix.io/help/books/design-your-store/page/top-discounts-widget): The top discounts widget shows the 15 products with the biggest discounts in your store. - [Widgets: Best seller widget](https://shopnix.io/help/books/design-your-store/page/best-seller-widget): The best seller widget shows the products customers buy most often from your store. - [Widgets: Buy again widget](https://shopnix.io/help/books/design-your-store/page/buy-again-widget): The buy again widget shows customers the products they have bought from your store before. - [Widgets: Customers also bought widget](https://shopnix.io/help/books/design-your-store/page/customers-also-bought-widget): The customers also bought widget shows other products that customers bought. It appears on your product pages. - [Widgets: Recently viewed widget](https://shopnix.io/help/books/design-your-store/page/recently-viewed-widget): The recently viewed widget shows customers the products they have recently looked at in your store. - [Widgets: Recommended products widget](https://shopnix.io/help/books/design-your-store/page/recommended-products-widget): The recommended products widget shows a set of recommended products to customers. - [Widgets: Similar products widget](https://shopnix.io/help/books/design-your-store/page/similar-products-widget): The similar products widget shows other products from the same type, category and subcategory as the product a customer is looking at. ### Marketing and SEO - [Discounts and offers: Create discount coupons](https://shopnix.io/help/books/marketing-and-seo/page/create-discount-coupons): Discount coupons give customers money off when they enter a code at checkout. - [Discounts and offers: Set up discount rules](https://shopnix.io/help/books/marketing-and-seo/page/set-up-discount-rules): Discount rules take a percentage off a group of products automatically, without a coupon code. - [Discounts and offers: Sell and manage gift cards](https://shopnix.io/help/books/marketing-and-seo/page/sell-and-manage-gift-cards): A gift card has a set amount that the holder can spend in your store. For example, a customer can buy a ₹2,000 gift card for a friend, and… - [Discounts and offers: Abandoned cart reminders](https://shopnix.io/help/books/marketing-and-seo/page/abandoned-cart-reminders): When a customer adds products to the cart but leaves your store without checking out, Shopnix reminds them automatically. - [SEO and tracking: SEO for your store](https://shopnix.io/help/books/marketing-and-seo/page/seo-for-your-store): SEO (search engine optimisation) helps people find your store on Google and other search engines. - [SEO and tracking: Connect Google Analytics](https://shopnix.io/help/books/marketing-and-seo/page/connect-google-analytics): Google Analytics is a free Google service that shows how many people visit your store, how they found it (for example, from Google search… - [SEO and tracking: Connect Google Search Console](https://shopnix.io/help/books/marketing-and-seo/page/connect-google-search-console): Google Search Console is a free Google service that shows whether Google has indexed your store and how your store appears in Google… - [Engagement: Collect shop feedback](https://shopnix.io/help/books/marketing-and-seo/page/collect-shop-feedback): Customers can send you feedback or raise a support issue from your store. Feedback is not shown in your store until you approve it. - [Engagement: Add live chat to your store](https://shopnix.io/help/books/marketing-and-seo/page/add-live-chat-to-your-store): Live chat lets customers send you instant messages from your store and ask questions while they shop. ### Customers and messaging - [Customers: View and add customers](https://shopnix.io/help/books/customers-and-messaging/page/view-and-add-customers): Your customers are the people who have registered in your store. When a registered customer places an order, their contact details and… - [Customers: How customers log in (OTP, Google and Facebook)](https://shopnix.io/help/books/customers-and-messaging/page/how-customers-log-in-otp-google-and-facebook): Customers can log in to your store in more than one way. They can use their email and password, a one-time password (OTP) sent to their… - [Customers: Set up Google and Facebook login](https://shopnix.io/help/books/customers-and-messaging/page/set-up-google-and-facebook-login): Let customers register and log in to your store with their Google or Facebook account. - [Customers: Customer wishlists](https://shopnix.io/help/books/customers-and-messaging/page/customer-wishlists): A wishlist is a list of products a customer saves in their account to buy later. - [Customers: Newsletter subscribers](https://shopnix.io/help/books/customers-and-messaging/page/newsletter-subscribers): Customers can subscribe to your newsletter to hear about offers, new products and other news from your store. - [Messages: Send, view and resend emails](https://shopnix.io/help/books/customers-and-messaging/page/send-view-and-resend-emails): Your store sends emails to customers automatically. You can see every email your store has sent, check whether it was delivered, send a… - [Messages: Set up an SMS gateway](https://shopnix.io/help/books/customers-and-messaging/page/set-up-an-sms-gateway): Connect an SMS gateway so Shopnix can text your customers, for example when they place an order and when their order is moved to shipping. - [Messages: Send WhatsApp messages](https://shopnix.io/help/books/customers-and-messaging/page/send-whatsapp-messages): Your store can send customers WhatsApp messages, for example an order confirmation, a shipping update or a login OTP. ## Reports and settings ### Reports - [Reports: which one to use](https://shopnix.io/help/books/reports/page/reports-which-one-to-use): Shopnix reports show you what is happening in your store: your orders, payments and tax, best-selling products, stock, what customers… - [Order report](https://shopnix.io/help/books/reports/page/order-report): The order report lists the orders customers have placed in your store. - [Paid order report](https://shopnix.io/help/books/reports/page/paid-order-report): The paid order report lists the orders customers have paid for. Use it to check your payments received. - [Order items report](https://shopnix.io/help/books/reports/page/order-items-report): The order items report shows order totals for each product: how many were ordered, and the total discount, shipping and amount. - [Order detailed report](https://shopnix.io/help/books/reports/page/order-detailed-report): The order detailed report shows each order with its items, including SKU, quantity and price. - [Best selling report](https://shopnix.io/help/books/reports/page/best-selling-report): The best selling report shows which products sell the most, which sell the least, and how many of each you have sold. - [Tax report](https://shopnix.io/help/books/reports/page/tax-report): The tax report shows the tax on your orders. Use it when you file GST returns or check the tax you have charged over a period. - [Stock report](https://shopnix.io/help/books/reports/page/stock-report): The stock report shows the stock you have for your products. Use it to check your stock levels so you can reorder before products run out. - [Search report](https://shopnix.io/help/books/reports/page/search-report): The search report shows what customers search for in your store, how often, and how many products matched. - [Wishlist report](https://shopnix.io/help/books/reports/page/wishlist-report): Customers can save products they like to a wishlist and come back to buy them later. - [Customer report](https://shopnix.io/help/books/reports/page/customer-report): The customer report lists the customers registered in your store, with their contact details and address. - [Courier report](https://shopnix.io/help/books/reports/page/courier-report): The courier report lists the orders you have sent with each courier, with consignment IDs, dispatch dates, weights and the amounts you owe… - [Sent SMS report](https://shopnix.io/help/books/reports/page/sent-sms-report): The sent SMS report lists the SMS your store has sent to customers, such as order and delivery updates. - [Warranty report](https://shopnix.io/help/books/reports/page/warranty-report): The warranty report lists the product warranties your customers have registered. ### Store settings - [Turn store features on or off (shop settings)](https://shopnix.io/help/books/store-settings/page/turn-store-features-on-or-off-shop-settings): Shop settings let you turn store features on or off and change values such as shipping charges and your bank account details for online… - [Checkout options](https://shopnix.io/help/books/store-settings/page/checkout-options): Choose how checkout works in your store. You can add a comment box, ask customers to confirm their mobile number with an OTP, and limit… - [Get desktop alerts for new orders](https://shopnix.io/help/books/store-settings/page/get-desktop-alerts-for-new-orders): Turn on desktop notifications to get a pop-up and an alert sound in Store Manager every time a customer places a new order. ### Apps and add-ons - [Extra features and add-ons: everything you can turn on](https://shopnix.io/help/books/apps-and-add-ons/page/extra-features-and-add-ons-everything-you-can-turn-on): Shopnix has many features that aren't switched on for every store. Some are apps you turn on yourself, some come with selected plans, and… - [Apps: turn on extra features](https://shopnix.io/help/books/apps-and-add-ons/page/apps-turn-on-extra-features): Apps add extra features to your store, such as Google and Facebook login, Shiprocket shipping and product warranties. - [Offer product warranties](https://shopnix.io/help/books/apps-and-add-ons/page/offer-product-warranties): The warranty app lets you create warranty plans for your products, link them to products and serial numbers, and see the warranty… - [Connect other software with the API](https://shopnix.io/help/books/apps-and-add-ons/page/connect-other-software-with-the-api): The Shopnix API lets other software connect to your store, for example your billing, accounting or inventory system. - [Get a mobile app for your store](https://shopnix.io/help/books/apps-and-add-ons/page/get-a-mobile-app-for-your-store): Shopnix can give your store its own mobile app for Android and iOS. Many of your customers shop on their phones, and an app gives them a… - [Run franchise stores](https://shopnix.io/help/books/apps-and-add-ons/page/run-franchise-stores): With franchise stores, you run one main store with several franchise stores under it, usually one per location. ## Contact - Shopnix support: support@shopnix.io, +91 8880788813 - Website: https://shopnix.io