Author: Arjun Rao

Arjun Rao spent years in courier and warehouse operations in Bengaluru before working with D2C brands on their shipping. He has followed parcels through sorting hubs, wrong pincodes and 'customer not available' calls, and he has opinions about packing tape. He writes about COD, RTO, couriers, delivery and returns, often by following one parcel's journey to show exactly where things go wrong. He likes clear cause and effect, short checklists and fixes that save real money. If you sell on COD and dread the pile of returned parcels, his articles are for you.