Author: Rohan "Bunty" Malhotra

Rohan Malhotra, Bunty to everyone, grew up behind the counter of his family's garment shop in Lajpat Nagar, where he learnt that a good salesman listens more than he talks. Today he helps small brands sell on Instagram, WhatsApp and their own websites, and he has one strong view about fake marketing: he hates it. He writes about sales, festive offers, coupons and turning a pile of 'price?' DMs into real orders. Expect a cricket comparison, the odd 'arre', and tips you can try before lunch. His rule for every campaign: if you would not say it to a customer standing in your shop, do not post it online.